Highly Skilled CRM Strategist

3 weeks ago


Miami, Florida, United States Lennar Homes Full time
Company Overview

Lennar Homes is one of the nation's leading homebuilders, dedicated to making a positive impact and creating an extraordinary experience for homeowners, communities, and associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live, and fostering a culture of opportunity and growth for our associates throughout their career. Lennar has been recognized as a Fortune 500 company and consistently ranked among the top homebuilders in the United States.

Salary and Benefits

We reasonably expect the base compensation offered for this position to range from an annual salary of $121,457.00 - $164,073, subject to adjustment based on business-related factors such as employee qualifications, geographic pay differentials (e.g., cost of labor/living, etc.), and operational considerations.

This position may be eligible for bonuses, commissions, and benefits listed in the above section in accordance with Company Policy.

Job Description

The Sr CRM Lifecycle Manager will lead and manage the email marketing team, providing guidance, training, and mentorship to ensure effective email marketing campaigns drive engagement, customer retention, and sales growth. Key responsibilities include:

  • Developing and executing comprehensive and targeted email marketing strategies designed to maximize outreach, engagement, and conversions.
  • Oversight and management of the company's Marketing Cloud instance, ensuring optimal use of its capabilities.
  • Analyzing campaign performance and suggesting improvements, leveraging analytics tools within Marketing Cloud and other platforms.
  • Implementing A/B testing to understand customer behavior and increase campaign effectiveness.
Required Skills and Qualifications

To succeed in this role, you will need:

  • Bachelor's degree in Marketing or related field required (7+ years of experience).
  • Proven experience as an Email Marketing Manager or similar role.
  • Hands-on experience with HTML/CSS and content management systems.
  • Proficient in marketing automation technology and tools, specifically experience with Marketing Cloud.
  • Knowledge of SEO/SEM and Google Analytics.
  • Experience with CRM software, specifically Salesforce, is a plus.
Benefits

We believe in investing in our associates, empowering them to thrive both personally and professionally. Our benefits package includes robust health insurance plans, a 401(k) Retirement Plan, Paid Parental Leave, Associate Assistance Plan, Education Assistance Program, Adoption Assistance, generous vacation policies, and Home Purchase Discounts.

Join us at Lennar Homes and discover a supportive and enriching environment that fosters growth, learning, and success. Visit Lennartotalrewards.com to view our suite of benefits.



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