CRM Lifecycle Manager

3 days ago


Miami, Florida, United States Lennar Homes Full time
Overview
Lennar Homes, a leading homebuilder in the United States, is seeking an experienced CRM Lifecycle Manager to join its dynamic team. The successful candidate will be responsible for developing and executing effective email marketing campaigns to drive engagement, customer retention, and sales growth.

About the Role
This exciting opportunity offers a challenging role that requires strong leadership skills, experience with email marketing automation technology, and a deep understanding of customer behavior. As the Sr CRM Lifecycle Manager, you will lead and manage a team of email specialists, overseeing the company's Marketing Cloud instance and ensuring optimal use of its capabilities.

Responsibilities
Lead and manage the email marketing team, providing guidance, training, and mentorship
Oversee and manage the company's Marketing Cloud instance, ensuring optimal use of its capabilities
Develop and implement comprehensive and targeted email marketing strategies designed to maximize outreach, engagement, and conversions
Segment and manage mailing lists based on various factors including past email behavior, demographics, purchasing behavior, and more
Collaborate cross-departmentally to develop content for email campaigns that aligns with overall marketing strategy and brand standards
Analyze campaign performance and suggest improvements, leveraging analytics tools within Marketing Cloud and other platforms
Implement A/B testing to understand customer behavior and increase campaign effectiveness
Stay updated on industry trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying
Manage subscriber lists and ensure compliance with email regulations such as GDPR and CAN-SPAN

Requirements
Bachelor's degree in Marketing or related field required (7+ years exp.)
Proven experience as an Email Marketing Manager or similar role
Hands-on experience with HTML/CSS and content management systems
Proficient in marketing automation technology and tools, specifically experience with Marketing Cloud
Knowledge of SEO/SEM and Google Analytics
Experience with CRM software, specifically Salesforce, is a plus

Compensation & Benefits
The estimated annual salary range for this position is $121,457.00 - $164,073, subject to adjustment based on business-related factors. This position may be eligible for bonuses, commissions, and additional benefits, including robust health insurance plans, a 401(k) Retirement Plan with a $1 for $1 Company Match up to 5%, Paid Parental Leave, and an Associate Assistance Plan. Our Associates also have access to Education Assistance, Adoption Assistance, and significant Home Purchase Discounts.

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