Data and Analysis Director
2 weeks ago
Publicis Groupe is a global leader in the communications industry, with a presence in over 100 countries and a team of nearly 80,000 professionals. We are seeking an exceptional Associate Director to join our Data and Analysis team, which uses data-driven insights to fuel strategic growth for our clients.
About the RoleThe successful candidate will be responsible for leading strategic client growth, providing innovative data-driven solutions to marketing challenges, and motivating internal teams to bring marketing ideas to life. Key responsibilities will include:
- Acting as a key partner for the client and internal teams by implementing conceptual data frameworks and developing effective marketing strategies.
- Expanding client work, including building recommended approaches and scope.
- Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
- Fostering creative thinking around how we use data, and how we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce).
- Managing efficient execution of projects, including the implementation of best practices.
- Building a collaborative team environment, including participation in department-wide training efforts and fostering employee career growth.
We are looking for a strong, impactful professional with:
- 7-9 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company.
- Strong client relationship and communication skills, with experience managing multiple projects across teams.
- Experience managing a team.
- Strong analytical, critical thinking, and problem-solving skills.
- Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.).
- Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.).
- A four-year college degree; advanced degree is a plus.
- Passion for online advertising and emerging trends in the digital landscape.
- The ability to thrive in a fast-paced and deadline-driven environment.
We offer a competitive compensation package, including a salary range of $106,500 - $167,500 annually, as well as medical coverage, dental, vision, disability, 401k, and paid time off. If your requirements fall outside of this range, you are still welcome to apply.
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