Account Director, Sponsorships

2 hours ago


Fort Lauderdale, Florida, United States Valuetainment Full time
Job Title: Account Director, Sponsorships

At Valuetainment, we're seeking a highly skilled Account Director, Sponsorships to join our team. As a key member of our revenue growth strategy, you'll be responsible for developing and executing comprehensive media plans to maximize the impact of sponsorships and advertising campaigns for our podcasts.

Key Responsibilities:
  • Media Strategy Development: Collaborate with our Executive Director of Sponsorships to develop strategic media plans that align with client objectives and target audience demographics.
  • Campaign Execution: Implement media plans across various channels, including audio, digital, and social media platforms, ensuring timely and accurate delivery of advertising assets.
  • Audience Analysis: Utilize audience insights and analytics to identify trends, optimize targeting strategies, and provide recommendations for maximizing campaign effectiveness.
  • Budget Management: Monitor campaign budgets and performance metrics, adjusting as needed to optimize ROI and ensure adherence to financial targets.
  • Client Communication: Serve as the primary point of contact for clients regarding media planning and campaign execution, providing regular updates, insights, and recommendations to drive client satisfaction and retention.
  • Cross-Functional Collaboration: Work closely with internal teams, including Content Production, Sales, and Marketing, to ensure alignment and integration of media plans with overall business objectives.
  • Industry Research: Stay informed about industry trends, emerging technologies, and the competitive landscape to inform media planning strategies and maintain a competitive edge in the market.
Requirements:
  • Bachelor's degree in Marketing, Advertising, Communications, or related field.
  • 3+ years of experience in media planning, preferably within the advertising or media industry.
  • Proven track record of developing and executing successful media plans across multiple channels.
  • Strong analytical skills with the ability to interpret data and translate insights into actionable recommendations.
  • Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and effectively.
  • Detail-oriented with strong organizational and project management abilities.
  • Proficiency in media planning tools and software (e.g., Nielsen, comScore, Google Analytics).
  • Knowledge of podcasting industry trends and platforms is a plus.
What We Offer:
  • Salary + Commission, Performance-Based Bonus, Comprehensive Benefits Package.

Valuetainment is an Equal Opportunity Employer. We're committed to creating a diverse and inclusive work environment that values and respects all individuals. If you're passionate about media planning, sponsorship development, and driving revenue growth, we encourage you to apply for this exciting opportunity.



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