Digital Marketing Strategist

1 week ago


Bedford, Pennsylvania, United States Thomas Automotive Family Full time
Job Title: Digital Marketing Manager

At Thomas Automotive Family, we are seeking a highly skilled Digital Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive digital marketing strategies to promote our brands across various channels.

Key Responsibilities:
  • Develop and implement digital marketing strategies to drive results and revenue
  • Analyze data to derive insights and track the effectiveness of marketing campaigns
  • Enlist a variety of marketing channels, including online marketing, social media, email campaigns, and influencer partnerships
  • Partner with advertising agencies, media outlets, and technology providers to maximize effectiveness
  • Manage existing 3rd party marketing agency and identify gaps to enhance our marketing efforts
  • Optimize marketing budget allocation to maximize ROI and reach potential clients effectively
  • Work closely with variable, fixed operations, and human resources departments to align marketing efforts with overall business objectives
Requirements:
  • Marketing, Communications, or similar degree, Master's degree preferred
  • Experience working with automotive industry preferred
  • Strong ability to lead initiatives and management projects
  • Supervisory experience preferred
  • Valid in-state driver's license
  • Professional personal appearance
  • Excellent communication skills
Working Conditions:

The Digital Marketing Manager works both indoors and out, moving about the dealership facility and lot to communicate with colleagues, vendor representatives, and customers.

This is not necessarily an exhaustive list of responsibilities, skills, duties, requirements, efforts, or working conditions associated with the job.

Thomas Automotive Family is an Equal Opportunity Employer.



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