Senior SEO Strategist

2 weeks ago


Jacksonville, Florida, United States Citigroup Inc Full time
Job Summary

Citigroup Inc. is seeking a seasoned SEO professional to drive organic growth and lead the execution of SEO strategies across various product lines. The ideal candidate will possess a deep understanding of technical SEO, keyword research, and content optimization.

Key Responsibilities
  • Develop and implement SEO strategies aligned with marketing goals and product roadmaps
  • Lead concurrent SEO initiatives focused on content, keywords, and technical SEO
  • Conduct keyword research to identify relevant and popular keywords for target audiences
  • Optimize website content for search engines, including title tags, meta descriptions, and headers
  • Enhance content across lines of business to maximize indexing, ranking, and conversion opportunities
  • Build SEO reports and dashboards for sharing across the organization
  • Collaborate with 3rd party SEO vendors and internal stakeholders to implement SEO strategies
Requirements
  • 6+ years of proven SEO experience in optimizing technically complex websites
  • Understanding of technical SEO skills, including HTML and JavaScript evaluation
  • Experience with SEMRush, Ahrefs, Google Keyword Planner, and other SEO tools
  • Excellent PowerPoint and presentation skills
  • Strong organizational and project management skills
Education

Bachelor's degree in Business, Marketing, or a related field; Master's degree preferred

This job description provides a high-level overview of the types of work performed. Other job-related duties may be assigned as required.



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