Senior Advertising Revenue and Partnerships Manager

4 weeks ago

Washington DC USA, United States Washington Metroplitan Area Transit Authority Full time

Job Description


Marketing Statement


Senior Advertising Revenue and Partnerships Manager


As the Senior Advertising Revenue and Partnerships Manager at the Washington Metropolitan Area Transit Authority (WMATA), you will play a critical role in driving the agency's commercialization efforts by maximizing third-party advertising revenue and forging impactful partnerships that deliver measurable value.


Key Responsibilities:

  • Build and maintain strong relationships with external vendors to support advertising and partnership initiatives, ensuring mutually beneficial outcomes.
  • Lead the development of a comprehensive strategy that optimizes advertising opportunities and delivers incremental revenue to WMATA.
  • Collaborate with WMATA's marketing leadership to define and execute multi-platform advertising and partnership programs that drive ridership, elevate brand awareness, and support commercialization goals.
  • Set and achieve annual goals, performance metrics, and reporting mechanisms to measure the success of advertising and partnership strategies.


This is an exciting opportunity to leverage your expertise in advertising, strategic partnerships, and brand commercialization to make a lasting impact on the future of Metro and the communities it serves.


Minimum Qualifications


Education

  • Bachelor's degree in Marketing, Finance, or a related field.

Experience

  • Minimum nine (9) years of advertising strategy and/or partnership experience, ideally with a Business-to-Consumer (B2C) brand, to include three (3) years of supervisory experience.

Certification/Licensure

  • N/A

Preferred

  • Masters degree in Marketing or a related field.


Satisfactorily complete the medical examination for this position, if required. The incumbent must be able to perform the essential functions of this position either with or without reasonable accommodations.


Mission Essential Designation


In accordance with the Washington Metropolitan Area Transit Authority's Continuity of Operations Plan (COOP), this job has been identified as critical to mission-essential functions. Incumbents in this role may be required to report to or continue to work in the event of authorized office closings or service suspensions due to severe weather, natural disaster, fire, operational emergencies, or related events.


Summary


The Senior Advertising Revenue and Partnerships Manager is responsible for developing a holistic strategy to generate incremental revenue on behalf of the Washington Metropolitan Area Transit Authority (WMATA). Key activities include supporting Metro's commercialization plans by optimizing third-party advertising revenue, forming strategic partnerships that deliver measurable value to WMATA, and fully realizing the value of WMATA's trademarks, including the iconic Metro logo and map.


Job Duties

  • Works closely with marketing leadership to define and execute a holistic approach to third-party advertising and partnerships that delivers incremental value to WMATA and supports commercialization priorities.
  • Develops and delivers winning, multi-platform programs and proposals that lead to lasting and commercially successful advertising partnerships with a focus on driving ridership and brand awareness.
  • Cultivates relationships with vendors to support third-party advertising and partnership initiatives.
  • Establishes annual goals, performance metrics, plans, timelines, and assessment and reporting mechanisms to ensure execution toward goals and commitments.
  • Identifies and implements new and innovative opportunities to generate incremental revenue via third-party advertising, partnerships, and licensing.
  • Represents Metro to external partners, including both formal and informal presentations, attending conferences, and other meetings as necessary.
  • Identifies opportunities for building new business and renewing past client partnerships using data and insights from current or past campaigns.
  • Develops and executes a plan to fully realize the value of Metro trademarks across multiple channels, including retail, publishing, and online.


Other Duties

  • Maintains and promotes awareness and accountability with safety policies and procedures while performing job functions. Promotes a positive safety culture and encourages reporting of safety concerns consistent with our Agency Safety Plan, other regulatory requirements within the Safety Management System, and just culture principles.


The functions listed are not intended to limit specific duties and responsibilities of any particular position. Nor is it intended to limit in any way the right of managers and supervisors to assign, direct, and control the work of employees under their supervision.


Evaluation Criteria


Consideration will be given to applicants whose resumes demonstrate the required education and experience. Applicants should include all relevant education and work experience.


Evaluation criteria may include one or more of the following:

  • Skills and/or behavioral assessment
  • Personal interview
  • Verification of education and experience (including certifications and licenses)
  • Criminal Background Check (a criminal conviction is not an automatic bar to employment)
  • Medical examination, including a drug and alcohol screening (for safety-sensitive positions)
  • Review of a current motor vehicle report


Closing


WMATA is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by applicable federal law.


This posting is an announcement of a vacant position under recruitment. It is not intended to replace the official job description. Job descriptions are available upon confirmation of an interview.

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