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Senior Manager of Practice Relations

2 months ago

Lincoln, Nebraska, United States Paradigm Oral Health Full time
Job Title: Senior Manager of Practice Relations

At Paradigm Oral Health, we are seeking a highly skilled and experienced Senior Manager of Practice Relations to join our team. This role will be responsible for leading our Practice Relations Ambassadors, a nationwide group of local growth marketers who support our surgeon and practice vision through referrals, marketing, education, relationship-building, and brand promotion.

Key Responsibilities:
  • Lead and develop a distributed team of Practice Relations Ambassadors, ensuring they have the skills and knowledge to effectively engage with referring dental practices and the local patient population.
  • Onboard, coach, and performance manage new and existing team members.
  • Guide the development and oversight of local marketing plans, budget, and expense approvals in support of practice growth goals.
  • Set performance goals, conduct regular evaluations, and provide ongoing coaching to enhance team performance.
  • Act as the primary point of contact for regional directors, practice administrators, and surgeons addressing any concerns.
  • Distribute, develop, and implement processes, strategies, and programs to increase patient referrals from dental practices, including targeted outreach, promotional events, and educational programs.
  • Monitor referral trends and feedback to continuously improve the effectiveness of referral programs.
  • Promote practices within their communities through events, continuing education seminars, and other marketing initiatives.
  • Collaborate with the marketing team on overall demand generation performance, brand management, and to create and distribute promotional materials, ensuring alignment with practice and Paradigm branding and messaging guidelines.
  • Analyze market trends, competitive activity, and feedback from referring practices to identify opportunities for growth and improvement.
  • Prepare reports on referral activity, relationship management efforts, and market conditions for senior management.
  • Work closely with the clinical, operational, and marketing teams to ensure alignment on goals and to support the successful integration of new practices.
  • Collaborate with the business development team to identify and pursue new opportunities for practice partnerships.
  • Travel as required to various territories to support the Practice Relations Ambassadors and to build relationships with referring practices.
Requirements:
  • Bachelor's degree in Marketing, Business Administration, Healthcare Management, or a related field.
  • Previous leadership experience in a geographically distributed multi-unit environment.
  • 3+ years of experience in practice relations, business development, or account management, preferably in the healthcare or dental industry.
  • Proven track record of leading a team and achieving growth in referral networks.
  • Willingness and ability to travel domestically, up to 75%.
  • Excellent relationship-building and interpersonal skills, with the ability to engage and influence key stakeholders.
  • Strong leadership and team management abilities, with a focus on coaching and development.
  • Strategic thinking and problem-solving skills, with the ability to drive initiatives from concept to execution.
  • Excellent communication and presentation skills, both written and verbal.