Director, Lifecycle Marketing Lead

11 hours ago


Austin, Texas, United States Favor Full time
Director, Lifecycle Marketing Lead

The Director, Lifecycle Marketing Lead will be responsible for driving the retention and growth of customers and runners in Favor's 200+ markets.

This role will oversee the CRM and Lifecycle Marketing program, defining its strategic roadmap and vision.

The ideal candidate will have a strong understanding of marketing automation, CRM tools, and data analysis.

Key responsibilities include:

  • Defining the strategic roadmap and vision for the CRM and Lifecycle Marketing program
  • Creating and managing customer and runner communications journeys to maximize lifetime value
  • Allocating, monitoring, and reporting on promotional marketing budget
  • Tracking performance metrics and providing regular reporting and analysis
  • Building and leading a team of high-performing CRM and Lifecycle marketers

The successful candidate will have a strong background in marketing, CRM, and team leadership, with experience working in a two-sided marketplace and implementing loyalty and CRM programs.

Favor is an equal opportunity employer and welcomes applications from diverse candidates.



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