FP&A Director Go-to-Market Strategy

3 days ago

Austin, Texas, United States SONAR Full time
Unlock the Power of Clean Code with Sonar

Sonar is revolutionizing the way developers and organizations achieve Clean Code. As the ultimate solution for code quality management, we're empowering teams to write consistent, intentional, adaptable, and responsible code. Our Clean Code methodology produces software that is maintainable, reliable, and secure, allowing development teams to focus on innovation rather than fixing issues.

Join Our Mission

We're seeking an experienced FP&A Director to partner with our sales and marketing leadership to build predictability into our sales and customer lifecycles. As a key member of our team, you'll be responsible for developing and maintaining comprehensive financial models to forecast leads, pipeline, bookings, sales productivity, and expenses for the sales and marketing teams.

Key Responsibilities
  • Partner with go-to-market leaders to build accurate forecasts and ensure alignment with overall company goals and objectives
  • Develop and maintain comprehensive financial models to forecast leads, pipeline, bookings, sales productivity, and expenses for the sales and marketing teams
  • Enhance and maintain ARR roll-forward reporting to ensure accurate tracking of revenue performance
  • Collaborate with the Customer Success (CS) team to accurately forecast ARR retention and ensure comprehensive revenue planning
  • Analyze and report on key performance metrics including LTV, ROAS, and ROI for marketing campaigns and product launches
  • Lead the annual budgeting process for the go-to-market functions, ensuring alignment with corporate financial targets
  • Prepare and present regular reporting and analysis to senior management, highlighting key trends, risks, and opportunities
  • Support strategic initiatives, including new product launches, market expansions, and M&A activities, by providing financial analysis and modeling
  • Drive continuous improvement in financial processes and tools, leveraging best practices and technology to enhance efficiency and accuracy
  • Assist in the calculation and review of commission accruals and payments
  • Conduct ad-hoc analysis as required
Requirements
  • Bachelor's degree in Finance, Accounting, Economics, or a related field
  • 10+ years of progressive FP&A experience, with a focus on supporting sales and marketing functions in a high-growth environment
  • Experience working in a Public Company Software/SAAS environment with annual revenue of $300M+
  • Strong financial modeling and analytical skills, with the ability to interpret complex data and provide actionable insights
  • Excellent communication and presentation skills, with the ability to influence and build relationships with senior leaders
  • Proven experience in managing budgeting and forecasting processes, with a strong attention to detail and accuracy
  • Experience working with Salesforce, business intelligence platforms (e.g., Tableau), and FP&A tools (e.g., Adaptive Insights, Pigment)
  • Experience in multi-currency environments and performing constant currency analysis
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively
  • Strong understanding of key SAAS performance indicators such as Net Retention Rate, Gross Retention Rate, CAC, CAC Payback, LTV, LTV:CAC, Bookings, and marketing funnel metrics
  • MBA or prior IPO experience is a strong plus
Why Sonar?

We value a safe work culture - founded in respect, kindness, and the right to fail. We hire great people - we value communication skills as much as technical prowess and we strive to create a work environment that allows for everyone to succeed and feel empowered to do their best work. Our 500+ SonarSourcers from 35 different nationalities can relate. We promote continuous learning - in an ever-changing industry, learning new skills is the key to growth and success. We're happy to support all employees in this journey if desired.

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