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Lead Generation Marketing Coordinator

2 months ago


Flowery Branch, Georgia, United States Alleset, Inc. Full time

Alleset, Inc. is a leading organization in the design, development, and production of disposable medical supplies, with a presence in multiple countries. We are committed to fostering strong client relationships and driving innovation in our product offerings to meet the evolving demands of the global market.

We are currently seeking a Lead Generation Marketing Coordinator to join our vibrant and expanding team. The ideal candidate will possess a positive outlook, a proactive approach, and a strong sense of innovation.

Key Responsibilities

The selected candidate will be responsible for the formulation and implementation of comprehensive marketing strategies aimed at attracting, nurturing, and converting potential clients into qualified leads. This role is crucial for generating ongoing demand through various marketing initiatives.

Essential Duties Include:

  • Implementing the lead generation strategy in alignment with the company’s overarching goals.
  • Utilizing marketing automation tools effectively.
  • Designing and executing email nurture campaigns for leads.
  • Establishing best practices for lead generation, particularly for events and trade shows.
  • Collaborating with the sales team to define lead handoff processes and lead scoring methodologies.
  • Creating engaging lead magnets such as webinars, ebooks, and white papers to attract potential clients.
  • Managing a reporting system to track lead generation performance.
  • Understanding and communicating customer feedback and product needs.
  • Performing additional duties as assigned.
Qualifications
  • A bachelor’s degree in marketing or communications is required; a master’s degree is preferred.
  • A minimum of 3 years of demonstrated experience in lead generation and nurturing.
  • Proficiency in marketing automation software.
  • Experience in the healthcare or medical industry is advantageous.
  • Proven success in developing and executing lead email nurture campaigns.
  • Strong creative writing skills.
  • Excellent project management capabilities.
  • Proficiency in lead generation and social media platforms.
  • Exceptional communication and teamwork skills.
  • Solid computer skills, including proficiency in MS Excel, InDesign, and Illustrator.
  • A strong grasp of lead generation strategies and best practices.
  • An analytical mindset with the ability to interpret data and optimize marketing efforts.
  • Familiarity with CRM systems and their integration with marketing tools.
  • A data-driven approach and comfort with metrics.
  • Strong leadership and collaboration skills.
  • Willingness to travel as necessary.
Physical Requirements
  • Ability to stand for extended periods.
Benefits
  • Competitive salary with performance-based bonuses.
  • Comprehensive health, dental, and vision insurance.
  • 401(k) plan with company matching.
  • Opportunities for professional development and career advancement.
Company Culture
  • Dynamic and fast-paced environment.
  • Entrepreneurial and innovative spirit.
  • Detail-oriented with a focus on quality and precision.
  • Competitive and growth-oriented mindset.
  • Results-driven with a strong performance culture.
  • Supportive and fair workplace.
  • Collaborative and team-oriented atmosphere.