Strategic Media Communications Lead

6 days ago


Tysons Corner, Virginia, United States National Automobile Dealers Association Full time
Job Description

National Automobile Dealers Association (NADA) is a leading voice for franchised new-car dealerships, seeking an experienced Strategic Media Communications Lead to shape our media messaging and drive advocacy campaigns.

About Us

We are a 100-year-old organization with 16,000+ members, working closely with all branches of government, car manufacturers, and the public. Our mission is to advance the interests of our members through strategic communications and advocacy.

Key Responsibilities
  • Develop and nurture relationships with journalists and key media contacts to amplify NADA's visibility and messaging across key outlets.
  • Oversee media relations strategies to support NADA's goals and address critical issues in the automotive industry.
  • Draft and edit news releases, op-eds, talking points, backgrounders, speeches, and other editorial materials aligned with NADA's objectives.
  • Manage a comprehensive editorial calendar for all communications activities, ensuring timely and relevant content delivery.
  • Track and analyze nationwide print and broadcast coverage, measuring impact and refining messaging strategies.
  • Provide strategic media guidance to state and metro dealer associations, consulting with automotive executives on high-impact media opportunities.
Requirements
  • Bachelor's degree in Public Relations, Journalism, Communications, or a related field preferred.
  • At least 7 years of experience in media relations, journalism, or communications, with a proven track record of working with media professionals and executives.
  • Experience with planning and executing press conferences and media events.
  • Exceptional writing, editing, and proofreading abilities, with strong research and organizational skills.
  • Ability to think strategically and manage multiple projects under tight deadlines.
Benefits

This full-time position offers a competitive salary, excellent benefits, and a healthy work culture. Travel may be required, approximately 25% of the time.

Estimated Salary Range:

$85,000 - $110,000 per year, based on experience and location.



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