Automotive Industry Communications Leader
4 days ago
Company Overview:
The National Automobile Dealers Association (NADA) is a renowned organization that has been the national voice of franchised new-car dealerships for over 100 years. Founded in 1917, NADA continues to work on behalf of its members with all branches of government, car and truck manufacturers, the media, and the public.
Estimated Salary: $85,000 - $110,000 per year, depending on experience
About the Job:
We are seeking an experienced Media Relations Director to take the lead in shaping our media messaging, building strong relationships with key media contacts, and crafting compelling narratives that advance our mission and the interests of our members.
In this dynamic role, you will work alongside a team of communications professionals to drive our media engagement efforts and support critical advocacy campaigns. Your success will be measured by your ability to amplify NADA's visibility and messaging across key outlets.
Key Responsibilities:
- Serve as a lead media strategist and spokesperson for NADA, developing and nurturing strong relationships with journalists and key media contacts.
- Oversee the creation and implementation of media relations strategies to amplify NADA's goals and address issues critical to the automotive industry and our members.
- Draft and edit news releases, op-eds, talking points, backgrounders, speeches, and other editorial materials, ensuring all messaging is aligned with NADA's strategic objectives.
- Develop and maintain a comprehensive editorial calendar for all communications activities, ensuring timely and relevant content delivery aligned with our advocacy and organizational goals.
- Oversee media monitoring, tracking nationwide print and broadcast coverage, and measuring impact, using insights to refine messaging and media engagement strategies.
- Support state and metro dealer associations by providing strategic media guidance and consulting with automotive executives on high-impact media opportunities.
Required Skills and Qualifications:
- Bachelor's degree in Public Relations, Journalism, Communications, Political Science, or a related field preferred.
- Minimum 7 years of experience in media relations, journalism, or communications, with a proven track record of working with media professionals and executives.
- Experience with planning and executing press conferences and media events.
- Exceptional writing, editing, and proofreading abilities. Strong research and organizational skills.
- Ability to think strategically and manage multiple projects under tight deadlines.
Benefits:
This is a full-time position with a healthy work culture, competitive salary, and excellent benefits. Duties require travel, comprising 25% of the role at times.
NADA is Fundamentally Committed to Diversity:
All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity or expression, marital status, national or ethnic origin, political affiliation, race, religion, sex (including pregnancy and lactation), sexual orientation, military status, veteran status, and family medical or genetic information or any other protected class under federal, state, or local law.
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