Product Management Associate

2 months ago

Somerset, New Jersey, United States Terumo Medical Corporation Full time

Position Overview:

The Product Management Associate plays a vital role in overseeing products within their designated portfolio and/or therapeutic area(s) for Terumo Medical Corporation. This includes aiding in the formulation and execution of impactful marketing strategies and initiatives to ensure that products within the assigned portfolio meet revenue and profitability objectives in the U.S. and Canadian markets.

The Product Management Associate is tasked with supporting both downstream and upstream functions. Traditional downstream responsibilities encompass product launches, sales training and education, market entry strategies, and product commercialization plans. Additionally, this role involves collaborating with Research & Development (R&D) and New Business Development (NBD) on projects that align strategically with the assigned portfolio.

Success in this role hinges on the ability to forge strong partnerships within the sales team, cultivate relationships with key opinion leaders, and adapt strategies based on customer feedback and emerging market trends. Building and nurturing relationships within the internal Shared Services group that support the business is crucial for success. Through these collaborations, the Product Management Associate is responsible for ensuring seamless product availability, maintaining high quality, and executing effective promotional efforts while ensuring that products meet all performance-related standards.

Key Responsibilities:

Assist in the implementation of marketing strategies and initiatives to ensure products in the assigned portfolio meet revenue and profitability goals.

Address inquiries from the sales team regarding general product information, literature, and samples for trade and distributor exhibitions.

Coordinate, follow up, and resolve issues related to product quality and performance.

  1. Assist in the creation of sales and marketing materials, including brochures, trade advertisements, training manuals, and other collateral, with input from Marketing and Sales.
  2. Maintain regular communication with the sales team regarding product updates, availability, competitive landscape, sales positioning, best practices, and new product development.

Manage the inventory of all related product literature and reprints.

Collaborate with Marketing Communications to ensure effective product positioning at trade shows and conferences.

Conduct customer training sessions on Terumo products.

Support Product Managers and/or Marketing Management in developing marketing plans and sales strategies for assigned products.

Engage in field visits to end users.

Contribute to the development of the Terumo fiscal business plan.

As needed, participate in New Product Development core team meetings on behalf of the franchise to provide insights and contributions to the NPD process.

Collaborate with Field Clinical and Training & Education teams to support top-tier product and procedural training and sales strategies.

  1. Demonstrate a commitment to patient safety and product quality by adhering to all TMC Quality Systems requirements. This includes promptly recognizing and forwarding customer complaints (e.g., adverse events, product performance reports) to Quality Assurance (QA) and ensuring that all promotional messaging and materials presented to customers are clinically accurate and comply with AdvaMed guidelines and Terumo's policies on interactions with healthcare professionals. Maintain a strong understanding of and compliance with regulations regarding promotional material content and control. Follow procedures for good clinical practices and Design Control during new product development and clinical activities. Fully comply with all applicable FDA regulations, international guidelines, and Terumo's policies at all times.

Perform other job-related duties as assigned.

Work Environment:

This position is primarily office-based, with approximately 30% overnight travel required, including occasional weekend travel.

Occasional access to hospitals and other medical facilities is necessary. Many facilities have vendor credentialing policies that require vendors to meet specific training, background check, and immunization proof requirements for entry. Terumo Associates entering these facilities must comply with these credentialing standards.

When visiting hospitals and medical facilities, the ability to access and work in the IR suite, Cath lab, and operating room is required. Entry into these areas necessitates the ability to wear appropriate protective gear, stand for extended periods, adhere to hospital policies/protocols, and be aware of potential biohazards such as bloodborne pathogens.

Qualifications:

Knowledge, Skills, and Abilities (KSAs):

  • Strong understanding of human anatomy, particularly the vascular and venous systems.

Ability to comprehend complex medical procedures and engage in detailed technical discussions with physicians, staff, and key opinion leaders regarding medical procedures and proper product usage. Recognized by physicians and staff as knowledgeable and credible.

  • Proficient in Microsoft Office applications and iPad navigation.
  • Ability to manage multiple projects simultaneously and adapt to changing priorities with short notice.
  • Excellent interpersonal skills and the ability to connect well with Territory Managers, Region Managers, and customers both over the phone and in person.
  • Able to work independently with minimal supervision.

Exhibit strong teamwork and be adept at cross-functional collaboration.

Background Experience:

A Bachelor's degree is required, preferably in marketing, business, biological/clinical science, or engineering; along with a minimum of 2 years of overall business experience in a technical (e.g., clinical or engineering), sales, or marketing role, preferably within a medical product manufacturing company; or an equivalent combination of education and training.

Experience in developing and implementing marketing tactics and materials is preferred.

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