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Product Development Associate

1 month ago

Somerset, New Jersey, United States Terumo Medical Corporation Full time
Job Summary:

The Associate Product Manager plays a crucial role in supporting the development and implementation of effective marketing strategies and tactics to ensure that products in the assigned portfolio achieve revenue and operating profit targets in the U.S. and Canadian markets.

This position requires strong knowledge of the human anatomy, particularly the vascular and venous systems, as well as the ability to understand complex medical procedures and engage in in-depth technical conversations with physicians, staff, and key opinion leaders.

Key Responsibilities:
  • Support the execution of marketing strategies and tactics to ensure products in the assigned portfolio achieve revenue and operating profits targets.
  • Handle requests from the sales force relating to general product information, literature, and samples for trade and distributor shows.
  • Coordinate, follow-up, and resolve product quality and performance problems.
  • Support the development of sales and marketing tactics, including brochures, trade advertising, training manuals, show materials, and other collateral materials.
  • Routinely communicate with the sales force regarding product updates and availability, competitive activity, sales positioning, best practices, and new product development updates.
  • Oversee the inventory of all related product literature and reprints.
  • Work with Marketing Communications to ensure effective product positioning at trade shows and symposia.
  • Perform customer in-services on TIS products.
  • Assist Product Managers and/or Marketing Management in developing marketing plans and selling strategies for assigned products.
  • Participate in field visits to end users.
  • Participate in the development of the TIS fiscal business plan.
  • As required, participate in New Product Development core team meetings on behalf of the franchise to provide ideas and input to the NPD process.
  • Team with Field Clinical and Training & Education to support best-in-class product and procedural training and selling strategies.
Requirements:
  • Strong knowledge of the human anatomy, particularly the vascular and venous systems.
  • Ability to understand complex medical procedures and engage in in-depth technical conversations with physicians, staff, and key opinion leaders.
  • Proficient in Microsoft Office applications and I-Pad navigation.
  • Ability to work on multiple projects simultaneously and be flexible enough to change priorities with short notice when necessary.
  • Excellent interpersonal skills and an ability to relate well with Territory Managers, Region Managers, and customers on the phone and in person.
  • Able to work independently with minimal direction.
  • Exhibit strong teamwork and be adaptable at working cross-functionally.
Background Experiences:

Requires a Bachelor's degree, preferably in marketing, business, biological/clinical science, or engineering, and a minimum of 2 years overall business experience in a technical (e.g., clinical or engineering), sales, or marketing position, preferably in a medical product manufacturing company, or equivalent combination of education and training.

Experience developing and implementing marketing tactics and materials is preferred.