Senior Performance Marketing Manager
3 weeks ago
As a key member of our team, you will play a pivotal role in driving business growth and improving customer experience at RSG Group - Gold's Gym. Your expertise in media strategy and data analysis will be instrumental in designing and executing a robust media and measurement strategy.
Responsibilities:
- Develop and execute performance-based marketing campaigns across channels to drive acquisition, maximize ROI, and meet KPIs.
- Analyze and report on campaign performance using data analytics to monitor key metrics and provide actionable insights.
- Collaborate with cross-functional teams to ensure alignment and effective execution of campaigns.
- Mentor and train team members to ensure they are equipped to execute and optimize marketing campaigns effectively.
- Manage and optimize paid media, including campaign setup, ad creation, bidding, and budgeting.
- Develop marketing attribution models to assess the impact of campaigns on business growth.
- Implement and manage SEO strategies to improve organic search rankings and drive traffic.
- Maintain data accuracy and integrity by configuring and managing tracking systems.
- Stay updated on industry trends and best practices in performance marketing.
Requirements:
- Bachelor's degree in Marketing, Business Communications, or related field.
- Minimum of 5 years of experience in performance and growth marketing, preferably in a multilocation/franchise, membership growth capacity.
- Strong understanding of how to build a marketing funnel that converts.
- Ability to optimize paid media for scale, RoAS, and other metrics-driven KPIs.
- Knowledge of Google Ads, Facebook Ads, and other paid media advertising platforms.
- Expertise in SEO strategy, both national and local, to drive website traffic and store traffic.
- Ability to work independently with minimal supervision and to go beyond the basic project/job description.
- Good analytical skills with an ability to build dashboards.
- Solid presentation skills in both preparing reports and sharing leadership readouts.
- Must be detail-oriented, with the ability to handle multiple assignments promptly and effectively.
- Demonstrated ability to work calmly in a fast-paced team environment while effectively managing multiple tasks.
Location:
Dallas, TX
Job Type:
Full-time
Pay:
From $75,000.00 per year
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