Senior Marketing Partner

2 days ago


Dallas, Texas, United States Jewelers Mutual Group Full time
About the Role

We are seeking a highly skilled and experienced Senior Marketing Partner to join our team at Jewelers Mutual Group. As a key member of our marketing team, you will be responsible for developing and executing go-to-market strategies, building marketing programs, and driving growth within our digital experience platforms, point-of-sale services, and API services.

Key Responsibilities
  • Develop and execute go-to-market strategies to engage various audience segments with the right message at the right time.
  • Collaborate with sales and technology partners to understand and leverage customer data to drive segmentation, targeting, and communication strategies.
  • Identify opportunities to develop new channels and/or expand existing channels to deliver increased awareness, education, and ultimately customer acquisition.
  • Communicate plans, tactics, and results (KPIs) laterally across organization and upwardly to senior leadership on a consistent basis.
  • Leverage Marketing and Digital teams to drive brand consistency across touchpoints, creative assets, and campaign integration.
Requirements
  • Bachelor's degree in Marketing or a related field.
  • 8+ years of experience in marketing, with a track record of spearheading and managing multiple priorities, delivering exceptional products and services, and contributing to business goals.
  • Experience building and executing go-to-market strategies and marketing programs for digital experience platforms, mobile apps, and/or API services, both B2B and B2C.
  • Deep knowledge of marketing channels, measurement, and technical capabilities.


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