Digital Media Optimization Expert
4 days ago
We're a growth consultancy that helps iconic brands succeed. Our team of experts combines strategy, creative, content, and growth expertise into a single cohesive team, powered by robust data analytics and proprietary AI technology.
We support partners globally, with a client roster that includes VC-backed startups, scale-ups, and Fortune 500 companies. Since 2016, we've been delivering what others only promise. Why settle for good enough if you can be up to NoGood?
The Job Description
This role involves managing Google Tag Manager (GTM) for accurate tracking, setting up custom tags, and optimizing marketing campaigns to drive growth. You'll collaborate with cross-functional teams to analyze data, forecast goals, and provide actionable reports. Your expertise in GTM, Google Analytics, and CRO tools will support user engagement and conversion improvements.
Responsibilities include:
- Setting up and managing Google Tag Manager (GTM) for accurate tracking and data collection.
- Conducting marketing analysis to support growth initiatives and optimize campaign performance.
- Developing and implementing custom triggers, tags, and variables within GTM tailored to business and campaign needs.
- Collaborating closely with cross-functional teams including marketing, design, development, and analytics to ensure GTM aligns with business objectives.
- Communicating and coordinating tag implementations, container merging, and migration processes to streamline tracking efforts.
- Working with the marketing team to analyze historical data and forecast annual marketing goals in alignment with overall business targets.
- Generating detailed, actionable reports to help guide data-driven decision-making across various projects.
- Leveraging conversion optimization tools like Optimizely, Unbounce, and WordPress to set up, test, and implement A/B tests and other CRO initiatives that improve user engagement and drive conversions.
- Applying basic web development skills to support and implement conversion tests and optimizations across digital platforms.
Requirements
To succeed in this role, you'll need:
- Experience with Google Tag Manager (GTM) and Google Analytics for digital media solutions and tracking.
- Strong foundational knowledge in HTML/CSS, JavaScript, DataLayer, and web analytics.
- Proficiency in building and managing custom triggers, tags, and variables in GTM.
- Conversion optimization experience with Optimizely, Unbounce, and WordPress, with the ability to implement, test, and refine CRO initiatives.
- Ability to work collaboratively with internal teams and communicate clearly on technical implementations.
- Analytical skills in data analysis, forecasting, goal setting, and comprehensive report creation.
- Familiarity with marketing technology and experience creating presentations for leadership and cross-functional teams.
- A collaborative mindset with the ability to act as a partner to both internal and external teams.
About Compensation
NoGood is committed to pay transparency and equity among all employees. The compensation range for this position is $16.00/hr.
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