Digital Media Optimization Specialist

2 days ago


New York, New York, United States Direct Agents Full time

Are you a Digital Media Optimization Specialist looking for a new challenge? We are seeking a highly skilled professional to join our team at Direct Agents. As a key driver in driving the planning, execution, and optimization of paid advertising campaigns on various platforms, you will play a crucial role in helping clients achieve their objectives.

About the Opportunity

The successful candidate will have a strong background in managing biddable paid media campaigns, preferably within an agency setting. A Bachelor's degree in Finance, Statistics, Business, Marketing, Economics, or a related field is required. Proficiency in at least one biddable channel (social, search, programmatic, or Amazon) is essential, with a genuine interest in expanding knowledge across various marketing channels.

  • Campaign Management: Take ownership of paid social media campaign performance across several client accounts, perform campaign analysis, testing, and optimizations to meet and exceed client KPI goals.
  • Research & Strategy: Conduct in-depth research to gain a deep understanding of clients' business models, products/services, industry verticals, and competitive landscape, utilizing this knowledge to develop and execute campaigns that drive tangible business profitability and sustainable growth.
  • Client Engagement: Engage in regular client communication by participating in weekly calls, sharing meaningful insights, and providing updates on campaign progress.

Estimated Salary: $70,000 per year, based on experience and location.



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