Social Media Optimization Expert

20 hours ago


New York, New York, United States NBCUniversal Full time
What You'll Do

As a Digital Marketing Specialist, you'll be responsible for collaborating on the creative process, briefing and tracking of creative assets, collecting feedback, and stakeholder management to ensure accurate and timely asset delivery. You'll also maintain optimal channel and investment mix based on MTA and MMM modeling recommendations.

You'll work closely with social media account reps, staying on top of industry trends, leveraging new technologies, and participating in open betas across the platforms. Additionally, you'll serve as a central point of contact for the performance marketing agency to plan and optimize social media campaigns towards CPA, LTV, and ROAS goals across channels, and then summarize results for a broader audience.

Our ideal candidate has a proven track record of optimizing media campaigns to deliver against CPA and volume objectives. They should also have familiarity with testing methodologies and incrementality. Experience in the entertainment, advertising, or e-commerce industry is a plus.

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