Social Media Specialist

4 days ago


Logan, United States Utah State University Full time
Job Title: Social Media Specialist

Utah State University is seeking a highly skilled Social Media Specialist to join our team. As a key member of our marketing and communications team, you will be responsible for developing and executing social media strategies to promote our graduate programs and events.

Responsibilities:
  • Develop and implement effective social media strategies to engage our target audience and promote our graduate programs.
  • Create high-quality written and visual content to inform, educate, and resonate with our target audience.
  • Manage and optimize our social media accounts across various platforms, including Facebook, Instagram, TikTok, and LinkedIn.
  • Develop and manage paid and unpaid campaigns across social media channels, webpages, and newsletters to promote our graduate programs.
  • Monitor social media metrics, define and track key performance indicators, and provide regular reports and recommendations for increasing traffic, growth, and engagement performance.
  • Collaborate with university organizations and programs to increase our reach and impact across social media platforms.
  • Help brainstorm, plan, and execute events for both retention and recruitment purposes.
Qualifications:
  • Strong written and verbal communication skills.
  • Knowledge of social media best practices.
  • Photography and videography skills.
  • Experience with Adobe Creative Suite.
  • Keen attention to detail.
What We Offer:
  • A competitive hourly wage of $17.00 per hour.
  • Flexible hours to work with school schedules.
  • Potential for hybrid telework during the summer and winter breaks.
  • Occasional weekend and evening availability for grad school events.
About Us:

Utah State University is a premier land-grant, public service university with a strong commitment to excellence, access, and inclusion. We empower people to lead successful lives of involvement, innovation, and impact.

We are committed to cultivating a community where all perspectives, values, cultures, and identities are acknowledged, welcomed, and valued. We seek to recruit, hire, and retain people from all walks of life who will champion excellence in education, research, discovery, outreach, and service.



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