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Digital Campaign Manager

2 months ago

Providence, Rhode Island, United States Publicis Groupe Full time
Job Description

Overview:

The Programmatic Media Specialist is responsible for campaign management activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting and billing reconciliation.

Key Responsibilities:

  • Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange-based performance media, audience-based buying, remarketing campaigns) both independently and in support of Campaign Managers.
  • Demonstrate diligence, attention to detail, and adherence to programmatic best practices throughout the full programmatic campaign life-cycle.
  • Maintain and organize campaign-specific materials in team's shared document repository.
  • Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns.
  • Assist in the development of client-facing campaign performance reports.
  • Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities.
  • Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch.
  • Traffic campaign tags into ad exchange environments.
  • Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance.
  • Provide monthly auditing reports to Agency partners & actualize bill/pay systems when applicable.
  • Participate in regular knowledge sharing sessions to share and learn new strategies for optimizing and enhancing.

Requirements:

  • 1+ year of Programmatic media experience.
  • Relevant professional or Internship experience, preferably in bid management, campaign management, or digital operations.
  • Understanding of traditional and interactive media planning elements.
  • Proficiency in Microsoft Office solutions.
  • Strong analytical thinking and mathematical skills.
  • Excellent communication and writing skills.
  • Ability to organize and manage detail work campaign performance.