Digital Marketing Strategist

3 days ago

Providence, Rhode Island, United States Communications Collaborative Full time
Marketing Campaign Manager

Communications Collaborative is seeking a highly skilled Marketing Campaign Manager to join our team. As a key member of our marketing team, you will be responsible for developing and executing multi-channel marketing campaigns that drive business growth and revenue.

Key Responsibilities:

  • Design, develop, and execute multi-channel marketing campaigns, including email marketing, SEM, SEO, social media, content marketing, and PPC advertising.
  • Oversee content creation, audience segmentation, and campaign performance analysis.
  • Create engaging content for email newsletters, landing pages, social media, and other digital platforms, ensuring consistency with brand voice and messaging.
  • Ensure all digital content (blogs, videos, social media posts, web copy) are SEO-optimized.
  • Grow and maintain the email marketing database, ensuring data accuracy, segmentation, and compliance with data protection regulations.
  • Develop and execute targeted email campaigns, including content development, segmentation, A/B testing, and performance analysis.
  • Manage and execute paid digital marketing efforts, including SEM, social media advertising, display ads, video ads, and retargeting campaigns.
  • Optimize ad performance to achieve KPIs.
  • Use analytics tools (e.g., Google Analytics, Act-on) to monitor and report on campaign performance.
  • Provide actionable insights and recommendations for ongoing optimization and improvement.
  • Work closely with marketing team members and content creators to ensure cohesive and effective campaign execution.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Conduct market research to identify new opportunities and strategies.

Requirements:

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 3-5 years experience in a marketing-focused role required, with experience working on a team executing successful digital marketing strategies (B2B preferred).
  • Proficiency with digital marketing tools and platforms such as Google Analytics, Google Ads, SEO tools (e.g., SEMrush, Ahrefs), email marketing platforms (e.g., Act-on, Mailchimp), and social media management tools (e.g., Hootsuite, Clearview Social).
  • Experience with CMS platforms such as WordPress or HubSpot.
  • Strong understanding of SEO best practices, keyword research, and SEM strategies.
  • Experience in managing PPC campaigns, social media advertising, display ads, and retargeting (e.g., LinkedIn Ads).
  • Proven ability to create, segment, and analyze email marketing campaigns.
  • Strong experience working with marketing automation tools.
  • Strong written and verbal communication skills, experience copywriting for email and social media.
  • Ability to analyze digital marketing metrics and performance data, and provide actionable insights for optimization.
  • Strong skills in creating and presenting reports to track campaign performance and ROI.
  • Problem-solver with the ability to adapt strategies based on analytics, market trends, and feedback.
  • Ability to analyze data from various digital platforms and use insights to inform strategies and decisions.
  • Experience using social media management tools or employee advocacy software to manage social media accounts.
  • Ability to work collaboratively in a team environment, as well as independently, with a proactive and solution-oriented mindset.
  • Highly organized with excellent time management skills to handle multiple projects and deadlines effectively.
  • Basic knowledge of graphic design tools (e.g., Adobe Creative Suite, Canva) for creating visual content.
  • Creative thinker.
  • Comfortable taking initiative and working with all levels of the organization.

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