Marketing Specialist
4 weeks ago
Semper Home Loans is seeking a skilled Marketing Specialist to lead our digital campaigns and drive growth through social media and digital platforms in the real estate and mortgage sectors.
Key Responsibilities:
- Develop and execute targeted Facebook and social media ad campaigns to increase brand awareness and drive website traffic.
- Track and analyze campaign performance using analytics tools to optimize ROI and audience engagement.
- Collaborate with internal teams to create compelling ad content and ensure brand consistency.
- Maintain active social media channels and regularly update them with relevant content to foster community interaction.
- Assist in creating digital marketing materials, including graphics, videos, and ad copy for social media campaigns.
- Stay informed on social media trends and new opportunities for growth in the real estate and mortgage sectors.
Requirements:
- 2-5 years of experience in marketing, with a strong focus on social media and digital advertising.
- Proven ability to create and manage Facebook ad campaigns, including audience targeting and budget optimization.
- Proficient in using analytics tools to measure campaign performance and provide data-driven recommendations.
- Bachelor's degree in Marketing, Communications, or related field is preferred.
- Strong organizational and project management skills with the ability to juggle multiple deadlines in a fast-paced environment.
- Excellent written and verbal communication skills tailored for digital platforms and the mortgage/real estate audience.
Benefits:
- Competitive salary based on experience.
- Comprehensive health, dental, and vision insurance.
- 401(k) plan with a 3% employer match.
- Life insurance coverage.
- Generous paid time off (PTO), including vacation and sick leave.
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