Social Media Marketing Specialist
2 weeks ago
- Develop and execute engaging social media content and campaigns across various platforms.
- Manage the creation of weekly and monthly social content calendars.
- Analyze performance metrics to uncover effective strategies and areas for improvement in social media outreach.
- Support the marketing team during events, ensuring comprehensive social media coverage and operational assistance.
- Provide customer service through social media channels.
- Investigate emerging digital trends for potential integration into marketing strategies.
- Maintain current lists of digital influencers and media contacts.
- Organize and manage a library of photos and videos.
- Assist in planning and executing engaging events within the district or venue, including concerts, family days, festivals, and more. Responsibilities include:
- Coordinating event logistics before and after the event.
- Tracking registrations and attendees.
- Creating promotional materials.
- Providing social media coverage.
- Managing vendor registrations.
- Conducting evaluations before and after events.
- Collaborate with event sponsors and partners to ensure all partnership obligations are fulfilled.
- Distribute marketing materials and promote events throughout the district.
- Work closely with regional and local marketing managers to develop and implement social media content and campaigns.
- High School diploma or equivalent preferred, with at least one year of experience in customer service or hospitality.
- Availability for flexible working hours, including weekends and holidays.
- Proficient in Microsoft Office, Adobe Photoshop, and Illustrator.
- Familiarity with various social media platforms such as Facebook, Twitter, Instagram, TikTok, Pinterest, Snapchat, and LinkedIn.
- Strong communication skills and the ability to work effectively in both team settings and independently.
- Ability to manage multiple tasks under tight deadlines while maintaining attention to detail.
- Self-motivated, enthusiastic, creative, and energetic.
- Organized and capable of multitasking.
- Experience in hospitality and/or entertainment is a plus.
- Ability to stand and move around the assigned location safely and efficiently.
- Capability to lift and carry items weighing up to 30 pounds for promotional setups.
- Proficient in handling various objects, products, and equipment.
- Comfortable with bending, stooping, and kneeling as needed.
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