Social Media Marketing Specialist

2 weeks ago


Orlando, Florida, United States The Cordish Companies Full time
Key Responsibilities of the Marketing Coordinator:
  • Develop and execute engaging social media content and campaigns across various platforms.
  • Manage the creation of weekly and monthly social content calendars.
  • Analyze performance metrics to uncover effective strategies and areas for improvement in social media outreach.
  • Support the marketing team during events, ensuring comprehensive social media coverage and operational assistance.
  • Provide customer service through social media channels.
  • Investigate emerging digital trends for potential integration into marketing strategies.
  • Maintain current lists of digital influencers and media contacts.
  • Organize and manage a library of photos and videos.
  • Assist in planning and executing engaging events within the district or venue, including concerts, family days, festivals, and more. Responsibilities include:
    • Coordinating event logistics before and after the event.
    • Tracking registrations and attendees.
    • Creating promotional materials.
    • Providing social media coverage.
    • Managing vendor registrations.
    • Conducting evaluations before and after events.
  • Collaborate with event sponsors and partners to ensure all partnership obligations are fulfilled.
  • Distribute marketing materials and promote events throughout the district.
  • Work closely with regional and local marketing managers to develop and implement social media content and campaigns.
Qualifications for the Marketing Coordinator:
  • High School diploma or equivalent preferred, with at least one year of experience in customer service or hospitality.
  • Availability for flexible working hours, including weekends and holidays.
  • Proficient in Microsoft Office, Adobe Photoshop, and Illustrator.
  • Familiarity with various social media platforms such as Facebook, Twitter, Instagram, TikTok, Pinterest, Snapchat, and LinkedIn.
  • Strong communication skills and the ability to work effectively in both team settings and independently.
  • Ability to manage multiple tasks under tight deadlines while maintaining attention to detail.
  • Self-motivated, enthusiastic, creative, and energetic.
  • Organized and capable of multitasking.
  • Experience in hospitality and/or entertainment is a plus.
Physical Requirements of the Marketing Coordinator Position:
  • Ability to stand and move around the assigned location safely and efficiently.
  • Capability to lift and carry items weighing up to 30 pounds for promotional setups.
  • Proficient in handling various objects, products, and equipment.
  • Comfortable with bending, stooping, and kneeling as needed.


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