Digital Media Strategist
4 weeks ago
About the role: Digital Media Strategist
We are seeking a highly analytical and detail-oriented Digital Media Strategist to join our team at Technology Search Group, Inc. The ideal candidate will possess a deep understanding of marketing strategy, comprehensive analysis, campaign execution, and optimization.
Key Responsibilities:
- Develop innovative strategies to boost Return on Ad Spend (ROAS) through digital channels.
- Plan, implement, and optimize paid media campaigns across diverse platforms.
- Efficiently manage allocated budgets for each channel, ensuring optimal ROI and cost-effectiveness.
- Oversee the execution, monitoring, optimization, performance assessment, and daily reporting of digital campaigns and key metrics.
- Generate reports on campaign performance, offering insights and recommendations for enhancement.
- Proficiency in managing campaigns across various platforms, including but not limited to:
- Meta Ads
- Google Ads
- Taboola Ads
- TikTok Ads
- GDN Ads
Ideal Candidate Qualifications:
- 1 or more years of experience in media buying for search arbitrage.
- 3+ years of experience in digital media, managing high-volume, national, and international campaigns on a performance basis.
- Analytics background
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