Digital Media Strategist

4 weeks ago


Lehi, Utah, United States Technology Search Group Full time

We are seeking a highly analytical and detail-oriented individual to join our team as a Digital Media Strategist. The ideal candidate will possess a deep understanding of marketing strategy, comprehensive analysis, campaign execution, and optimization.

The successful candidate will be responsible for developing innovative strategies and creative ideas to boost Return on Ad Spend (ROAS) through digital channels. This will involve planning, implementing, and optimizing paid media campaigns across diverse platforms, including Meta Ads, Google Ads, Taboola Ads, TikTok Ads, and GDN Ads.

The ideal candidate will have 1 or more years of experience in media buying for search arbitrage and 3+ years of experience in digital media, managing high-volume, national, and international campaigns on a performance basis. A strong analytics background is also essential.

Key Responsibilities:

  • Develop innovative strategies and creative ideas to boost ROAS.
  • Plan, implement, and optimize paid media campaigns across diverse platforms.
  • Efficiently manage allocated budgets for each channel, ensuring optimal ROI and cost-effectiveness.
  • Oversee the execution, monitoring, optimization, performance assessment, and daily reporting of digital campaigns and key metrics.
  • Generate reports on campaign performance, offering insights and recommendations for enhancement.

Ideal Candidate Qualifications:

  • 1 or more years of experience in media buying for search arbitrage.
  • 3+ years of experience in digital media, managing high-volume, national, and international campaigns on a performance basis.
  • Analytics background.


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