Sales Director for Select Service Properties

3 weeks ago

San Diego, California, United States AZUL Hospitality Group Full time
Sales Director for Select Service Properties
Job Type: Full-time
Estimated Salary: $80,000 - $120,000 per year
Location: Southern California

At AZUL Hospitality Group, we are seeking a seasoned Sales Director to lead our sales efforts for select service properties in Southern California. This is a hybrid work remote position, requiring travel (50-75%) and the ability to work effectively in a team environment.

About the Role:

The Sales Director will be responsible for providing strategic sales support and direction for all aspects of sales operations. This includes proactive and reactive direct sales efforts, business plan development, strategic planning, creation and implementation of sales and marketing plans, SMART Plans, account development and maintenance, and leading the team to success.

  • Main Responsibilities:
  • Proactively and reactively sell the hotel to various customers to meet and exceed monthly budgets, production goals, and future year crossover goals.
  • Direct and supervise the efforts of all sales and administrative staff at all assigned hotels, ensuring that sales booking and revenue goals are achieved or exceeded.
  • Lead the effort in identifying and soliciting new business for all assigned hotels.
  • Assist hotels with the tools to become knowledgeable of all current accounts, significant accounts and targeted accounts for all hotels.
  • Oversee the annual RFP process to ensure the properties are presenting compelling business cases and completing RFP submissions on a timely basis.
  • Train team members on how to identify, solicit and secure new business in assigned segments, such as key accounts, crew, business travel, group, and citywide convention, etc.
  • Review monthly sales call reports and provide constructive feedback to each Sales Manager. Ensure all existing accounts are actively maintained and that all existing and new accounts are fully qualified by each Sales Manager.
  • Conduct monthly reviews of all sales results, updating objectives and action plans for each Sales Manager.
  • Accompany Sales Managers on sales calls when on scheduled property visits.
  • Be actively involved in community activities and networking opportunities.
  • Develop productive working relationships with all team members. Act as a role model and provide guidance on AZUL company culture, including company vision, mission and values.
  • Continually evaluate the marketplace, competition, and where each hotel stands in relation to our customers needs.
  • Assist in the development of an annual Budget and Sales & Marketing plan for each hotel.
  • Remain aware of all competitive efforts and changes in the marketplace.
  • Assist with developing marketing and advertising programs to enhance all revenue sources for the hotel(s). Evaluate ROI for all advertising efforts and recommend changes, as needed.
  • Identify feeder city data and develop ways to generate additional business from feeder markets. Be knowledgeable about all franchise marketing efforts and co-op opportunities available to each hotel.
  • Set attainable goals and sales action plans and review results monthly, providing feedback to Sales Managers and Corporate Leaders.
  • Conduct annual file audits to ensure that all files are maintained and complete with trace dates and qualification forms.
  • Schedule and conduct Quarterly on-site sales meetings and record notes and follow up items within shared documents medium.
  • Recruit, staff, and train all new hire and existing Sales & Catering positions;
  • Ensure all members of the sales team have detailed job descriptions and work with the General Manager to complete performance reviews annually.
  • Manage disciplinary matters pertaining to sales personnel with appropriate involvement from the General Manager and Human Resources.

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