Senior Marketing Specialist

7 days ago


Canton, Massachusetts, United States Point32Health Full time
Job Summary

As a Senior Marketing Specialist at Point32Health, you will collaborate with cross-functional teams to drive business growth through data-driven marketing strategies. Under the direction of the Senior Manager, Marketing Analytics, you will identify issues, conduct root-cause analysis, and develop analytic-based solutions to improve marketing performance.

Key Responsibilities
  • Collect, analyze, and document business requirements, information system recommendations, and process improvement recommendations.
  • Drive the planning and execution of proposed solutions, serving as the primary project manager under intermittent supervision.
  • Exercise sound judgment, demonstrate leadership qualities, and work with internal and external stakeholders and vendors to represent Point32Health professionally.
Qualifications
  • Bachelor's degree in computer science/IT, marketing, communications, business, or other related field, along with strong Salesforce Admin experience.
  • 3-5 years of Data Analytics and CRM (admin) experience.
  • Proficient with Salesforce, including user setup, Salesforce Support, Process Builder/Flow, Marketing Cloud, Data Loader and Wizard, basic integration - Admin certification preferred.
  • Experience with SQL and Tableau strongly preferred.
  • Ability to manage and accomplish multiple projects independently while openly communicating back to management and escalating issues.
What We Offer

At Point32Health, we are committed to making diversity, equity, and inclusion part of everything we do. We welcome all applicants and qualified individuals, who will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

We enjoy the important work we do every day in service to our members, partners, colleagues, and communities.



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