Marketing Manager for Global Product Growth

3 weeks ago

Austin, Texas, United States Abbott Laboratories Full time

Abbott Laboratories is a leader in global healthcare that empowers people to live more fully at all stages of life. Our diverse portfolio spans the spectrum of healthcare, with prominent businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines.

We offer a work environment where you can do meaningful work, grow, and learn, care for yourself and your family, be your true self, and live a full life. You'll also have access to:

  • Career development opportunities with an international company where you can build the career you've always wanted.
  • A comprehensive benefits package, including free medical coverage through our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
  • An excellent retirement savings plan with a high employer contribution.
  • Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree.
  • A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
  • A company that values diversity, working mothers, female executives, and scientists, making it one of the best big companies to work for and the best place to work for those groups.

The Opportunity This role will play a key part in operationalizing downstream marketing efforts to gain efficiencies and elevate execution within the Global Electrophysiology Marketing Excellence Team. The manager will engage with global marketing team members and regional geography-based marketing and sales teams to lead or support impactful programs and projects.

Each employee at Abbott Laboratories has the power to make a difference and influence the company's success. We are a team-oriented, fast-paced, and progressive organization that values people with great ideas who partner with others both internally and externally to achieve goals.

What You'll Work On

  • Global Launches: Develop go-to-market strategies and product launches reporting through integrated marketing business plans. Engagement of cross-functional teams: global product managers, global stakeholders, and Geos' peers. Oversee the execution of launch plans to ensure successful global product launches. Establish best practices for launch excellence, including cross-functional coordination, market readiness, and post-launch evaluation.
  • Downstream Focus: Lead/support global marketing programs (e.g., Global Campaigns, blunting activities) on new products or existing portfolios. Assist Geos' marketing teams in the execution, including push marketing deliverables, key top account market development strategies, and support of key congresses and symposia with primary messaging and positioning of the EP portfolio. Execute consistent branding, messaging, and positioning of the EP product portfolio.
  • Data Analysis and insights that help recommend strategies and tactics to gain market share in various product lines, including regional geography market dynamics, competitive intelligence, product preferences, areas of business strength, and weakness.
  • Stakeholder Collaboration: Work closely with internal and external stakeholders, including global, regional, and local markets, field sales force, technology, legal, regulatory, medical affairs, public affairs, executive management, creative departments, vendors, and healthcare professionals.
  • Background: Remain current on developments in fields of expertise, clinical data, healthcare economics and reimbursement, regulatory requirements, and industry trends.

Requirements

  • A four-year degree is required, preferably a bachelor's degree in business administration, marketing, engineering, or the equivalent.
  • 5+ years of progressively more responsible business experience in a class III medical device company or equivalent, including marketing or sales.
  • Relevant experience in the field of Electrophysiology.
  • Ability to travel approximately 30%, including internationally.
  • Seasoned judgment acquired through organizational experience and a demonstrated record of achievements in successfully building a business.
  • A substantive knowledge of the medical device industry, health care delivery, and managed care/reimbursement markets and the factors that drive them.
  • A thorough understanding of product and market management, physician, and patient marketing.
  • Strong verbal and written communication with the ability to effectively communicate at multiple organizational levels (including executives).

Preferred Qualifications

  • An advanced credential, such as an MBA in a relevant discipline/concentration.
  • Global experience (US and OUS).
  • Downstream marketing experience.
  • Professional marketing certification or designation.
  • The ability to track financial metrics and make appropriate adjustments to achieve revenue/unit goals successfully.
  • Strong leadership skills, including setting goals and providing positive and constructive feedback to build positive relationships and improve business results.
  • Experience working in a broader enterprise/cross-division business unit model.
  • Strong organizational, planning, and follow-up skills and ability to hold others accountable.

Estimated Salary Range: $109,300.00 – $218,700.00 per year, depending on location.

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