Digital Analytics Strategist

4 weeks ago

Washington, Washington, D.C., United States AARP Full time

About the Role:

AARP is seeking a highly skilled Digital Analytics Strategist to join our Integrated Communications and Marketing (ICM) Group. As a key member of our team, you will be responsible for gathering, analyzing, and sharing data and insights to improve performance for various digital programs and initiatives.

Key Responsibilities:

  • Develop and oversee digital and offline campaign tracking requirements.
  • Manage data quality control, classification, and upload to database/CMS platforms.
  • Design cross-team campaign templates, processes, and procedures, and perform peer quality controls.
  • Develop and complete all ad hoc, weekly, monthly, and quarterly reporting deliverables.
  • Provide analysis for optimization of marketing spend and other strategic issues.
  • Collaborate with marketing teams to share insights and learnings with providers.
  • Manage campaign process, including executing timely and accurate campaign files, count requests, reporting, and analyses.
  • Gather and interpret data to develop actionable steps to improve digital experiences and optimize business performance.
  • Identify and explore opportunities for expanding data sources and/or custom models.

Requirements:

  • Bachelor's degree in Computer Science, Marketing, Databases, or a related field.
  • 5+ years of experience with A/B and multivariate testing, including hypothesis formulation, test design, cohort analysis, and other in-depth analysis related to results.
  • 5+ years of experience serving as a digital analyst using Adobe Marketing Cloud tools, such as Adobe Analytics and Adobe Target.
  • Adobe Analytics Certification or Tableau Certified Data Analyst a plus.
  • Skilled at analyzing performance of websites, apps, marketing channels, digital campaigns, and content, while evaluating conversion rate optimization strategies and targeting campaigns.
  • Proficient in data storytelling, including visualizing data, communicating the so what behind the numbers, and building meaningful and actionable insights.
  • High comfort level with communicating technical information and complex data concepts to non-technical audiences.
  • Ability to collaborate effectively with various cross-functional teams across multiple, simultaneous projects and experience proofing work prior to delivering to internal clients.
  • Experience with data visualization tools, such as Tableau, and manipulating, analyzing, and presenting data in Microsoft Excel and PowerPoint.

Additional Requirements:

  • Regular and reliable job attendance.
  • Effective verbal and written communication skills.
  • Exhibit respect and understanding of others to maintain professional relationships.
  • Independent judgment in evaluation options to make sound decisions.
  • In-office/open office environment with the ability to work effectively surrounded by moderate noise.
  • Flexible Work Arrangement (FWA).

What We Offer:

AARP offers a competitive compensation and benefits package, including a 401(k), 100% company-funded pension plan, health, dental, and vision plans, life insurance, paid time off, and performance-based and peer-based recognition and tuition reimbursement.

AARP is an Equal Opportunity Employer:

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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