Global Digital Marketing Strategist

3 weeks ago

Washington, Washington, D.C., United States Mettler-Toledo Full time
Job Summary:
As a Digital Marketing Manager at Mettler-Toledo AutoChem Inc., you will play a key role in developing and implementing a global online marketing strategy to drive business growth and improve eMarketing results. Your expertise in Search Engine Optimization (SEO) and content management will be crucial in managing the AutoChem presence on the corporate Mettler Toledo website and collaborating with various stakeholders to ensure successful Email Marketing programs.

Key Responsibilities:
• Develop and implement a comprehensive online marketing strategy to increase website traffic and engagement
• Manage the AutoChem web content translation process with external translation agencies
• Collaborate with the corporate eTeam, Web Development Team, and Lab Division eMarketing to ensure seamless execution of eMarketing programs
• Analyze digital marketing metrics and provide recommendations to improve eMarketing results
• Supervise eMarketing budget and ensure effective use of resources

Requirements:
Bachelor's degree in marketing, business, chemistry, life sciences, or related field
3-5 years of experience in content management and digital marketing
Strong understanding of SEO, SEA, and PPC
Excellent reporting and analytics background
Familiarity with website Content Management Systems (CMS) and Adobe Experience Manager (AEM)

About Mettler-Toledo:
Mettler-Toledo AutoChem Inc. is a global leader in precision instrumentation, providing scientists in the pharmaceutical, biotechnology, and chemical industries with the information they need to deliver life-changing products. Our process analytical technology and automated synthesis reactors increase the efficiency and effectiveness of chemists and engineers, helping to develop profitable, green, and safe scientific processes.

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