Digital Advertising Strategist

4 weeks ago

Irvine, California, United States Invitro Capital Full time
Job Description

Invitro Capital is seeking a highly skilled Digital Advertising Lead to oversee and scale our paid media efforts across multiple digital platforms. This role involves developing and executing high-impact paid campaigns that drive customer acquisition, engagement, and revenue growth.

Key Responsibilities:

  • Develop and execute paid advertising strategies across Google Ads, Facebook Ads, LinkedIn Ads, and other digital platforms to achieve growth targets.
  • Manage and optimize large advertising budgets, ensuring campaigns are ROI-positive and scalable.
  • Lead A/B testing and performance optimization efforts to improve conversion rates and reduce customer acquisition costs.
  • Collaborate with creative, content, and product teams to develop engaging ad copy, visuals, and landing pages.
  • Monitor and analyze paid ad performance using tools like Google Analytics, providing regular insights on key performance metrics (KPIs).
  • Stay informed of industry trends and leverage emerging technologies to enhance paid media strategies.
  • Lead cross-functional teams to ensure cohesive messaging and alignment between paid advertising and broader marketing efforts.
  • Manage relationships with external advertising agencies and vendors to support and amplify internal marketing capabilities.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field.
  • 8+ years of experience managing digital advertising campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and other platforms.
  • Proven success managing large ad budgets and delivering high ROI.
  • Expertise in A/B testing, conversion rate optimization, and performance analysis.
  • Proficiency in advertising tools such as Google Ads Manager, Facebook Ads Manager, and LinkedIn Campaign Manager.
  • Strong analytical skills with experience using Google Analytics or similar platforms for tracking and reporting.
  • Excellent communication skills with the ability to work collaboratively across teams.

Benefits:

  • Work on cutting-edge AI and B2B technologies: We are at the forefront of AI and B2B innovation. Our employees have the opportunity to work on the latest and greatest technologies, and to make a real impact on the world.
  • Help build and grow successful startups: We are committed to helping our portfolio companies succeed. Our employees play a vital role in building and growing these companies.
  • Work with some of the best minds in the industry: You will be part of a team of highly motivated and talented people who are passionate about making a difference. You will have the chance to learn from some of the best minds in the industry.
  • Supportive and collaborative work environment: We believe in creating a supportive and collaborative work environment where our employees can thrive.
  • Competitive salary and benefits package: We offer a competitive salary and benefits package to our employees.

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