Deputy Director, Operations, Communications Strategist
4 weeks ago
NYC Health + Hospitals/Gouverneur is a 295-bed Skilled Nursing Facility (SNF) with a 5-Star CMS Quality Rating located in Manhattan's Lower East Side neighborhood. Our facility offers enhanced, cutting-edge healthcare services in a state-of-the-art space, providing 24-hour care for individuals in need of sub-acute care, long-term care, or hospice care. Our services include physical therapy, occupational therapy, speech and vocational rehabilitation, and we are an academic affiliate of NYU School of Medicine and Rusk Institute of Rehabilitation Medicine.
About the RoleWe are seeking a highly skilled Deputy Director, Operations, Internal and External Communications Lead to support the execution, delivery, and activation of internal and external communications plans and assets. The successful candidate will leverage expertise in brand communications to deliver best-in-class communications and PR campaigns and initiatives, collaborating closely with editorial leadership on wider narrative positioning and business strategy.
Key Responsibilities- Leverage expertise in brand communications to deliver best-in-class communications and PR campaigns and initiatives.
- Collaborate closely with editorial leadership on wider narrative positioning and business strategy.
- Execute advanced strategies and tactics with measurable results to build both consumer and industry awareness.
- Manage brand crisis communications strategies and responses.
- Partner with all service lines integral to grow new patient volume.
- Cultivate top-tier media relationships to secure opportunities for key editorial and business priorities.
- Lead and manage the writing, editing, and proofreading for a range of employee communications, newsletters, and informational materials for internal distribution.
- Regularly assess and publish content on communication vehicles (Intranet, newsletters, email, social media, etc.), to ensure on-time, accurate delivery, and availability of fresh, updated content.
- Contribute to the planning, delivery, and measurement of internal and external communication plans to help support the execution of company strategies and increase employee engagement.
- Analyze distribution metrics to measure communication effectiveness.
- Coordinate distribution and tracking of communications to build appropriate audience profiles and lists and ensures timely delivery and follow-up.
- Assist with development and distribution of surveys and the solicitation of feedback from employees to help in measuring employee satisfaction and engagement and evaluating the results of communications plans, campaigns, and strategies.
- Provide recommendations to improve internal and external communications by tracking consumer and employee understanding and retention, and summarizing consumer and employee satisfaction surveys.
- Coordinate production and distribution of materials.
- Help with implementing high-impact programs that raise brand awareness and help to build/maintain relationships with consumers and patients.
- Support sites and leadership team with a range of cross-functional projects.
- Determine measurement and effectiveness for internal and external communications strategies.
- A Baccalaureate Degree from an accredited college in Business Administration, Management, Public Administration, Marketing, or an approved related discipline.
- Four years of responsible public relations experience involving the press and communications media, employee communications, community affairs, educational affairs, public information, corporate and business affairs, governmental and legislative affairs.
- Comprehensive Health Benefits for employees hired to work 20+ hrs. per week.
- Retirement Savings and Pension Plans.
- Loan Forgiveness Programs for eligible employees.
- Paid Holidays and Vacation in accordance with employees' Collectively bargained contracts.
- College tuition discounts and professional development opportunities.
- Multiple employee discounts programs.
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