Digital Marketing Associate

6 days ago


San Francisco, California, United States Braze Full time

About the Role

Braze is seeking a highly skilled SEM Associate to join our digital marketing team. As a key member of our Global Digital Marketing team, you will work alongside colleagues based in diverse regions, reporting to the SEM Digital Marketing Manager.

Key Responsibilities

  • Plan, execute, and optimize paid search campaigns across various platforms (Google Ads, Bing) with a focus on B2B audiences.
  • Conduct keyword research, ad copy creation, and bid management.
  • Design, launch, and measure A/B experiments focused on finding optimal campaign setup and landing page experiences.
  • Monitor campaign performance and make data-driven adjustments to achieve KPIs and ROI targets.
  • Utilize Salesforce and Tableau to analyze campaign data and provide comprehensive performance reports.
  • Collaborate with product, campaign, and brand teams to align paid search strategies with business objectives and pipeline goals.
  • Identify trends, insights, and opportunities for growth within the B2B sector.

Requirements

  • 3-4 years of experience running paid search campaigns, with an understanding of regional nuances.
  • Experience managing B2B paid search programs with at least $250K in monthly investment, optimizing toward sales pipeline while maximizing ROAS.
  • Ability to make informed data-driven decisions on budget allocation based on performance data.
  • Excellent written, verbal, and visual communication skills with a strong attention to detail.
  • Demonstrated critical thinking and decision-making skills to navigate obstacles, propose solutions, and resolve issues.
  • Experience managing localized ads in LATAM, EMEA, and APAC markets is a plus.
  • B2B SaaS or prior agency experience preferred.

About Braze

Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform.

What We Offer

  • Competitive compensation that may include equity.
  • Retirement and Employee Stock Purchase Plans.
  • Flexible paid time off.
  • Comprehensive benefit plans covering medical, dental, vision, life, and disability.
  • Family services that include fertility benefits and equal paid parental leave.
  • Professional development supported by formal career pathing, learning platforms, and tuition reimbursement.
  • Community engagement opportunities throughout the year, including an annual company-wide Volunteer Week.
  • Employee Resource Groups that provide supportive communities within Braze.
  • Collaborative, transparent, and fun culture recognized as a Great Place to Work.


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