Marketing Team Lead

4 days ago


Berkeley, California, United States GU Energy Labs Full time
About the Role

GU Energy Labs, a family-owned global sports nutrition brand, is seeking an experienced Senior Marketing Manager to lead our Experiential Marketing team.

This hybrid role requires weekly in-office work from our Berkeley HQ and approximately 30% travel nationwide to attend events. As a key member of the Marketing team, you will be responsible for driving brand awareness, increasing engagement, and deepening loyalty among new and core consumers.

Key Responsibilities:
  • Oversee the creation and execution of brand experience strategy to reach and resonate with new and core consumers.
  • Innovate new ways for consumers to experience the GU brand.
  • Negotiate contracts to advance long-term goals.
  • Lead experiential marketing campaigns that align with company objectives.
  • Collaborate with cross-functional teams to ensure purpose work is incorporated into brand experience strategy.
  • Develop and implement marketing programs and events.
About You

We are looking for a seasoned marketing professional with at least 5 years of experience in leadership roles, including managing direct reports.

You should have experience creating and implementing experiential marketing strategies, negotiating contracts, and analyzing expenses. Strong analytical, problem-solving, and communication skills are required.

A self-motivated individual with excellent written and interpersonal communication skills is ideal for this position.

What We Offer

This role offers a competitive salary of $120,000 - $150,000 per year, depending on experience.

At GU Energy Labs, we value sustainability and diversity, equity, and inclusion (DEI) efforts. If you share our passion for innovative marketing and commitment to excellence, please apply.



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