Digital Marketing Director

4 days ago

Stamford, Connecticut, United States Akumin Full time
Job Title: Digital Marketing Manager

The Digital Marketing Manager plays a pivotal role in driving the growth of our Radiology and Oncology business lines. This position demands a collaborative approach to develop and refine digital marketing efforts that align with our business objectives.

Key Responsibilities:
  • Develop and execute digital marketing strategies that incorporate market analysis, competitive insights, and targeted audience segmentation.
  • Plan and oversee web, SEO/SEM, email, social media, and display advertising campaigns to ensure cohesive and effective promotion of services across business-to-business (B2B), business-to-physician (B2P), and direct-to-consumer (DTC) channels.
  • Oversee the creation and dissemination of engaging, high-quality content across all digital platforms, ensuring it effectively communicates the divisions' value propositions and enhances online visibility.
  • Manage the content strategy, including SEO optimization and consistency across digital channels, while ensuring compliance with healthcare industry regulations.
  • Utilize analytics to evaluate the performance of digital marketing initiatives, leveraging data to drive decisions and optimize campaigns for better engagement, conversion, and ROI.
  • Serve as the primary liaison between operations, sales, product development, and other key stakeholders to align digital marketing efforts with overall business goals.
  • Engage with healthcare professionals and external vendors/partners to gather insights that inform targeted marketing strategies, ensuring collaborative execution and alignment.
  • Explore and implement new digital technologies (including AI) and methodologies to enhance marketing efficiency and impact, staying abreast of industry trends and best practices.
  • Manage the digital marketing budget judiciously, allocating resources strategically to initiatives that offer the highest value and adjusting plans based on performance analytics and evolving business needs.
Requirements:
  • Bachelor's Degree or Equivalent Experience.
  • 2 years proven experience in digital marketing, preferably in healthcare, radiology, or oncology sectors.
  • Experience developing and implementing successful digital marketing campaigns across multiple channels.
  • Strong background in strategizing and executing marketing plans that align with business objectives and target audience needs.
  • Proficiency with analytics tools like Google Analytics (G4); ability to analyze data and derive actionable insights.
  • Understanding of digital marketing tools and platforms (e.g., CRM software, SEO/SEM tools, Content Management Systems).
  • Excellent written and verbal communication skills for effective messaging and stakeholder engagement.
  • Demonstrated ability to manage multiple projects simultaneously with attention to detail and follow-through.
Preferred:
  • Master's Degree or Equivalent Experience in Information Technology, Science (Marketing, Business Analytics, Advertising).
  • Digital Marketing Certificates e.g. American Marketing Association (AMA) Digital Marketing Certification.
  • Experience with Google Analytics G4, Google Ads, Facebook Blueprint.
  • 5 years preferred experience in digital marketing, preferably in healthcare, radiology, or oncology sectors.
  • Familiarity with the healthcare industry, including compliance with regulations like HIPAA.
  • Experience leading a team and collaborating across departments to achieve marketing objectives.
  • Ability to produce innovative and original ideas for content marketing, campaigns, and digital experiences.
  • Skilled in managing budgets with a track record of maximizing ROI on marketing expenditures.
  • Capability to adapt to new technologies and stay abreast of the changing digital landscape.
  • Experience with CRM strategies to improve customer engagement and retention.
Physical Requirements:
  • Standard Office Environment.
  • Sit, stand, walk.
  • Repetitive movement of hands, arms and legs.
  • See, speak and hear to be able to communicate with patients.

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