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SEO Team Lead

2 months ago

Stamford, Connecticut, United States ICON International, Inc. Full time

Job Summary

We are seeking a skilled and data-driven SEO Senior Lead to develop and execute comprehensive search engine optimization strategies that drive organic traffic, improve website visibility, and contribute to overall business growth for ICON International, Inc.

Key Responsibilities

  • Develop and implement a comprehensive SEO strategy aligned with business objectives, focusing on increasing online presence and driving revenue growth.
  • Conduct in-depth keyword research and competitor analysis to identify optimization opportunities and stay ahead of the competition.
  • Optimize website content, structure, and metadata for improved search engine rankings, ensuring a strong online presence and driving more qualified leads.
  • Monitor and analyze website performance metrics to track SEO effectiveness and identify areas for improvement, making data-driven decisions to drive business growth.
  • Build and manage high-quality backlinks to enhance website authority and visibility, increasing online credibility and trust.
  • Stay up-to-date with SEO trends and algorithm updates to ensure strategies remain effective and aligned with industry best practices.
  • Collaborate with cross-functional teams, including content, design, and development, to optimize website content and user experience, ensuring a seamless and engaging online experience.
  • Prepare and present regular SEO reports to leadership, highlighting key performance indicators and recommendations to drive business growth and improvement.

Qualifications

  • 3-5 years of experience in SEO, with a proven track record of success in driving business growth and online visibility.
  • Strong understanding of search engine algorithms and ranking factors, with a focus on staying up-to-date with industry developments and best practices.
  • Proficiency in SEO tools and analytics platforms, including Google Analytics, Search Console, and SEMrush.
  • Excellent analytical and problem-solving skills, with the ability to interpret complex data and make informed decisions.
  • Strong project management and organizational abilities, with the ability to prioritize tasks and manage multiple projects simultaneously.
  • Ability to work independently and as part of a team, with excellent communication and interpersonal skills.
  • Bachelor's degree in marketing, computer science, or a related field, with a focus on digital marketing and online business.