Associate Director, Performance Creative Strategy Lead

1 week ago

Chicago, Illinois, United States dentsu Full time
Job Description

The Associate Director, Performance Creative Strategy will support our client, a global tech and leading software company for creative professionals. This is a hybrid opportunity based in our Chicago office, requiring 1-2 days of in-office work per week and approximately 25% travel. The successful candidate will lead the strategy across media and creative disciplines, serving as the connective tissue between our teams. Key responsibilities include developing strategic briefs and test approaches, working with creative and media teams to ensure accurate and high-quality execution, and gathering data from multiple sources to inform client-facing recommendations.

Responsibilities:

  • Develop creative test strategies and roadmaps, ensuring sound execution and measurement of test plan recommendations.
  • Lead the development of creative briefs outlining project goals, requirements, target audiences, creative deliverables, and messaging.
  • Utilize insight tools to develop meaningful audience insights inspiring relevance in creative implementation.
  • Understand and address client challenges to find solutions extending the brand through the full-funnel experience and improving performance.
  • Collaborate with media teams to understand channel strategies and audience breakdowns for proper full-funnel activation.
  • Work with accounts and project managers to ensure task and deliverable tracking.
  • Translate client challenges into inspiring creative strategies, ensuring creative alignment with expectations.
  • Operate as a solutions architect, bridging Dentsu services (creative, customer strategy, analytics, media, data, research, and technology).
  • Develop decision trees to visualize message logic and ensure accurate quoting for finance and leadership teams.

Qualifications:

  • 6+ years of experience in a marketing position.
  • 3+ years of experience developing performance and creative strategies.
  • Excellent knowledge of Dynamic Creative Optimization and working with a DCO platform.
  • Bachelor's degree in a business-related field.
  • Experience motivating clients, teams, or strategists to approach marketing challenges in new and improved ways.
  • Translate data into actionable insights informing strategic communication planning and execution.
  • A compelling storyteller with an ability to shift perspectives and reveal valuable insights and creative opportunities through data and collaborative narratives.
  • Well-versed in multiple marketing research tools and methodologies.

About Dentsu
Dentsu is an integrated growth and transformation partner to the world's leading organizations. Founded in 1901 in Tokyo, Japan, and now present in more than 110 markets, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM, and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people, and society.

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