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Integrated Media Planner

2 months ago

Seattle, Washington, United States Daviselen Advertising Full time
Media Planner Position at Daviselen Advertising

The Media Planner role at Daviselen Advertising involves developing and executing media strategies for both Digital and Traditional mediums. The Planner will analyze local market details for General Consumer Market and Multicultural targets in assigned areas. This position will oversee the daily media planning process for Clients, working closely with managers and the planning team.

**Reporting Structure**

The Integrated Media Planner will report directly to the Daviselen Advertising Media Strategy Director and Associate Director. This role offers exposure to strategic discussions while being responsible for daily planning tasks.

**Key Responsibilities**

  • Assist in setting media objectives, strategies, and tactics
  • Research and collect data for media planning
  • Develop target consumer profiles and monitor market trends
  • Evaluate communication goals by media channel
  • Assess various media vehicles for plan implementation
  • Create planning documents like flowcharts, budgets, and market landscapes
  • Participate in planning media channels including TV, Radio, Display, and more

**Requirements**

  • Bachelor's degree in Marketing, Communications, Advertising, or related field
  • 1-2 years of agency/media planning experience
  • Proficient in MS Suite (Word, Excel, Powerpoint)
  • Familiarity with Media Ocean/Prisma, Media Tools is a plus
  • Experience with planning tools like IMS, Simmons, Rentrak, and others
  • Previous exposure to project and task management
  • Detail-oriented with critical thinking skills
  • Ability to multitask and prioritize effectively
  • Strong time-management capabilities