E-commerce Marketing Campaign Specialist
2 weeks ago
The Marketing Specialist role requires a Bachelor's degree along with a minimum of 2 years of experience in consumer product marketing and campaign management. The ideal candidate will possess expertise in optimizing paid search initiatives and analyzing data to enhance marketing strategies. Key platforms for this position include Amazon, Instacart, Target, and Walmart. This position offers a hybrid work schedule with specific onsite and remote days.
Position Overview: A Marketing Specialist is tasked with crafting and executing marketing strategies aimed at promoting products or services. Responsibilities include conducting market research, analyzing consumer behavior, and pinpointing target demographics to create engaging marketing content. The role also involves leveraging various channels such as social media, email, and digital advertising to connect with potential customers. Additionally, the Marketing Specialist will assess campaign performance, analyze data, and implement data-driven improvements to refine marketing efforts.
Key Responsibilities:
- Formulate and execute comprehensive marketing plans and strategies.
- Conduct thorough market research and analysis to identify trends, customer preferences, and competitive positioning.
- Develop and oversee marketing content, including blog articles, social media updates, email communications, and website text.
- Manage and optimize paid advertising initiatives to enhance brand visibility, generate leads, and drive conversions.
- Evaluate marketing metrics, such as website traffic, engagement levels, and conversion rates, to assess campaign success and inform data-driven strategies.
- Experience in ad campaign design and management.
- Proficiency in managing advertising campaigns.
- Familiarity with Amazon Ads management.
- Experience in managing paid search initiatives.
- Knowledge of retail media strategies.
- Experience in digital ad buying (Google PPC, Facebook Ads, Programmatic, and other social platforms).
- Ability to generate Excel reports.
- Experience in managing paid search campaigns.
- Knowledge of media trading.
- Experience as a Programmatic Media Trader.
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E-commerce Marketing Specialist
2 weeks ago
Mason, Ohio, United States Gus Perdikakis Associates Full timeThe Marketing Specialist role necessitates a Bachelor's degree along with ideally 2 years of experience in consumer goods or client-focused marketing initiatives. A strong understanding of optimizing paid search campaigns and the ability to analyze data for enhancing marketing efforts is essential. This position primarily involves working with major...
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E-commerce Marketing Campaign Specialist
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Mason, Ohio, United States Gus Perdikakis Associates Full timeThe Marketing Specialist role requires a Bachelor's degree along with a minimum of 2 years of experience in consumer product marketing and campaign management. This position focuses on enhancing paid search initiatives and leveraging data analytics to refine marketing strategies. Key platforms for this role include Amazon, Instacart, Target, and Walmart. The...
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