Product Marketing Manager Lead

13 hours ago


Seattle, Washington, United States Tik Tok Full time
About the Role

We are seeking a highly skilled Product Marketing Manager Lead to join our US product marketing team. As a key member of our team, you will be responsible for driving product awareness, understanding, and adoption in our U.S. marketplace.

Key Responsibilities
  • Develop and execute go-to-market (GTM) strategies for new products, driving product awareness and adoption.
  • Collaborate with cross-functional teams to ensure seamless product launches and sales enablement.
  • Develop industry-leading sales enablement programs, including collateral, customer evidence, and training.
  • Build strong thought leadership narratives to tell the story about how TikTok is shaping the future of e-commerce.
Qualifications
  • Expertise in business-to-business (B2B) marketing at technology companies.
  • Exceptional ability to craft messaging and positioning.
  • Proven track record in launching products and driving product adoption.
  • Strong leadership skills, with the ability to inspire and manage a high-performing team.


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