Product Marketing Manager
2 days ago
We are seeking a highly skilled Product Marketing Manager to join our team at Gn Group. As a key member of our Marketing Shared Services team, you will play a pivotal role in driving the engagement and continued development of our products.
Key Responsibilities- Support the strategy, implementation, and execution of digital and traditional marketing campaigns, with a critical focus on content acquisition and planning across various channels.
- Manage social media strategies and digital media programs for our products.
- Develop and implement a cross-channel media strategy designed to increase awareness of our products across all paid and traditional media channels.
- Work closely with content creators to develop materials that resonate with our target audience.
- Coordinate closely with external and internal teams, including social media support and video production, to deliver compelling and engaging content.
- Develop strategies to enhance social media presence and effectiveness, ultimately driving increased brand awareness and conversion rates.
- Drive the development, enhancement, and management of the certification process for our members.
- Field inquiries, issues, and requests from our team and members, and develop new processes to improve onboarding and certification.
- Lead biweekly call agenda development and scheduling with key business partners and vendors, ensuring clear and consistent communication across all stakeholders.
- Bachelor's degree in marketing, business, public relations, digital technologies, or equivalent relevant professional experience.
- 3-5 years' experience in project management, with significant exposure to digital marketing and client engagement.
- Digital marketing experience.
- Strong client-facing communicator with a service mindset, eager to adapt, learn, and pivot as business needs evolve.
- Highly organized and collaborative, with strong time-management and interpersonal communication skills.
- A competitive salary range of $90,000-$100,000 per year, DOE.
- A $75 monthly cell phone allowance.
- A comprehensive benefits package, including 401(K) with company match, parental/family leave with transition-back-to-work benefit, medical/dental/vision, hybrid work environment, daycare flexible spending account, PTO/paid holidays, free gym membership, education reimbursement, hearing instrument benefit, and more.
Gn Group is a global leader in the hearing industry, committed to delivering impact for our teams, members, and patients through partnership, leadership, and commitment. We are an equal opportunity/affirmative action employer committed to cultural diversity in the workplace.
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