Product Marketing Manager

1 day ago

Seattle, Washington, United States Tideworks Full time
Product Marketing Manager

At Tideworks, we're seeking a highly skilled Product Marketing Manager to join our team. As a key member of our marketing team, you will play a pivotal role in shaping and driving our product strategy through the development of compelling product narratives and messaging.

Key Responsibilities:
  • Conduct in-depth market research to understand trends, customer needs, and competitive landscapes.
  • Develop compelling product positioning and messaging that differentiates our solutions in the market.
  • Lead go-to-market strategies for new product launches, including feature rollouts, campaigns, and sales enablement.
  • Collaborate with product management to align product roadmaps with market demand and customer feedback.
  • Create and manage sales enablement materials to support the sales process.
  • Drive content creation for marketing campaigns, including whitepapers, webinars, blogs, and thought leadership materials.
  • Engage with customers to gather feedback and develop customer success stories that showcase product value and outcomes.
  • Monitor competitive intelligence and provide insights to inform product development and marketing strategies.
  • Track and report on key performance indicators related to product marketing efforts.
Requirements:
  • Bachelor's degree in marketing, business, or a related field; MBA preferred.
  • Minimum 3-5 years in a similar position or related work experience in a marketing capacity.
  • Experience in the transportation or logistics industry a plus.
  • Proven experience in product marketing within an enterprise software or technology environment.
  • Strong analytical skills and ability to translate market insights into actionable strategies.
  • Excellent written and verbal communication skills, with a knack for creating compelling narratives and value propositions.
  • Experience with go-to-market strategies, including product launches, demand generation, and sales enablement.
  • Strong collaboration and teamwork skills, with the ability to work cross-functionally with Product, Sales, Professional Services, and Marketing teams.
  • Ability to manage multiple projects simultaneously and thrive in a fast-paced environment.

Tideworks is committed to making our employees feel welcome and respected. Our team is unique and our approach successful because we have fostered an environment that values varying backgrounds, perspectives, and experiences and takes pride in how the collective delivers value to our customers and partners.

A truly diverse workforce is the outcome of treating people right. Each team member is responsible for creating, maintaining, and enhancing our work culture through collaboration and empathy - as culture doesn't happen without conscious effort. At Tideworks, we expect all employees to treat one another with respect and kindness, no exceptions or excuses.

We are an Equal Opportunity Employer.

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