Product Marketing Manager Lead
4 days ago
We are seeking a highly skilled Product Marketing Manager Lead to join our US product marketing team. As a key member of our team, you will be responsible for driving product awareness, understanding, and adoption in our U.S. marketplace.
Responsibilities- Lead and develop a team of product marketers to promote TikTok Shop products for our audience.
- Develop and refine messaging, positioning, and naming conventions tailored for TikTok Shop products.
- Foster strong cross-functional collaboration to ensure seamless product launches, sales enablement, and product adoption.
- Drive product adoption and engagement through targeted marketing initiatives.
- Develop industry-leading sales enablement programs, including collateral, customer evidence, and training.
- Build strong thought leadership narratives to tell the story about how TikTok is shaping the future of eCommerce.
- Expertise in business-to-business (B2B) marketing at technology companies.
- Exceptional ability to craft messaging and positioning.
- Proven track record in launching products and driving product adoption.
- Strong leadership skills, with the ability to inspire and manage a high-performing team.
- Excellent cross-functional collaboration and communication abilities.
- 5 years in product marketing leadership, with significant experience leading teams.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.
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Product Marketing Manager Lead
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