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Division Marketing Director

1 month ago


West Palm Beach, Florida, United States PulteGroup Full time

As a key member of the Division leadership team, the Director of Marketing is responsible for developing and executing a comprehensive marketing strategy to drive qualified leads and meet Division net sign-up goals.

Key Responsibilities
  • Lead all marketing planning, efforts, and execution for the Division.
  • Oversee and manage the Marketing Team, providing guidance and direction to direct reports.
  • Collaborate with Division leadership to address business issues, identifying and assessing risks and marketing opportunities.
  • Develop and execute a point of view on complex marketing issues, influencing Division leadership on course of action.
  • Monitor marketing performance against business objectives, analyzing ROI and adjusting plans and tactics as needed.
  • Produce weekly and monthly KPI reports for use by Division, Area, and Home Office leadership.
  • Develop and approve annual marketing and media budget necessary to deliver plan.
  • Effectively manage Division budget(s) on an ongoing basis, providing formal quarterly updates detailing brand and community actual and projected investment.
  • Establish lead goals by brand and community to achieve Division net sign-up plan, given local conversion and cancellation rates.
  • Monitor progress against goals and develop marketing communications plans, including community priorities, advertising support needs, and message/offer strategy.
  • Lead the process for new community execution to ensure the Division hits critical milestones, including target opening dates.
  • Act as primary point of contact for Pulte Interior Design.
  • Collaborate with corporate communications team on local PR needs.
  • Identify key competitors and stay abreast of local marketing activity.
Management Responsibilities
  • Develop and guide direction of marketing team members.
  • Ensure appropriate staffing to meet department needs.
  • Utilize recruiting and selection tools and processes to build organizational talent.
  • Delegate work according to employee abilities and skills.
  • Evaluate employee performance and plan for compensation actions in accordance with that performance.
  • Provide developmental opportunities through identification of internal and external training opportunities.
  • Create opportunities for employee growth.
  • Provide continuous coaching regarding functional and leadership standards (technical skills and behaviors).