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Division Marketing Director
1 month ago
As a key member of the Division leadership team, the Director of Marketing is responsible for developing and executing a comprehensive marketing strategy to drive qualified leads and meet Division net sign-up goals.
Key Responsibilities- Lead all marketing planning, efforts, and execution for the Division.
- Oversee and manage the Marketing Team, providing guidance and direction to direct reports.
- Collaborate with Division leadership to address business issues, identifying and assessing risks and marketing opportunities.
- Develop and execute a point of view on complex marketing issues, influencing Division leadership on course of action.
- Monitor marketing performance against business objectives, analyzing ROI and adjusting plans and tactics as needed.
- Produce weekly and monthly KPI reports for use by Division, Area, and Home Office leadership.
- Develop and approve annual marketing and media budget necessary to deliver plan.
- Effectively manage Division budget(s) on an ongoing basis, providing formal quarterly updates detailing brand and community actual and projected investment.
- Establish lead goals by brand and community to achieve Division net sign-up plan, given local conversion and cancellation rates.
- Monitor progress against goals and develop marketing communications plans, including community priorities, advertising support needs, and message/offer strategy.
- Lead the process for new community execution to ensure the Division hits critical milestones, including target opening dates.
- Act as primary point of contact for Pulte Interior Design.
- Collaborate with corporate communications team on local PR needs.
- Identify key competitors and stay abreast of local marketing activity.
- Develop and guide direction of marketing team members.
- Ensure appropriate staffing to meet department needs.
- Utilize recruiting and selection tools and processes to build organizational talent.
- Delegate work according to employee abilities and skills.
- Evaluate employee performance and plan for compensation actions in accordance with that performance.
- Provide developmental opportunities through identification of internal and external training opportunities.
- Create opportunities for employee growth.
- Provide continuous coaching regarding functional and leadership standards (technical skills and behaviors).