Director of Institutional Marketing

2 days ago

West Palm Beach, Florida, United States Jewish Federation of Palm Beach County Full time
Job Title: Director, Institutional Marketing

At Jewish Federation of Palm Beach County, we are seeking a highly skilled and experienced Director, Institutional Marketing to join our team. This is a unique opportunity to leverage your expertise in marketing and communications to drive the success of our organization.

Job Summary:

The Director, Institutional Marketing will be responsible for developing and implementing a comprehensive marketing strategy to promote the Jewish Federation of Palm Beach County's brand and messaging. This includes creating and executing campaigns across various channels, including print, digital, video, and social media. The successful candidate will have a proven track record of success in marketing and communications, with a strong understanding of the non-profit sector.

Key Responsibilities:
  • Develop and implement a marketing strategy to promote the Jewish Federation of Palm Beach County's brand and messaging.
  • Create and execute campaigns across various channels, including print, digital, video, and social media.
  • Collaborate with the Vice President, Marketing to develop the Federation's annual messaging, marketing, and communications strategy.
  • Supervise the Institutional Marketing team and provide guidance and support to ensure the successful execution of marketing campaigns.
  • Work closely with the Director, Campaign for the Future to develop marketing experience for multi-year, comprehensive fundraising campaigns.
  • Develop and manage marketing project plans and timelines, including identifying success metrics and evaluating project/campaign effectiveness.
  • Collaborate with the Marketing Department to support the Federation's digital communications strategy, including providing direction for email blast calendar, online posting, and timely updates to the digital landscape.
  • Direct Federation public and media relations partners to reinforce the Federation brand and impact throughout high-visibility coverage in relevant media outlets, blogs, and social applications.
  • Develop and direct creative that builds powerful ads on print, on-air, and online media outlets.
  • Consult with colleagues and stakeholders to establish marketing project plans, including target audience, strategy, objectives, scope, details, deliverables, and budget.
Requirements:
  • Bachelor's degree required or better preferred.
  • Five (5) or more years' experience in communications roles in a dynamic product or service marketing organization or equivalent combination of relevant education, experience, and skills required.
  • Outstanding written and oral communications skills; editing and proofreading a must.
  • Strong knowledge of basic office computing, including MS Office (Outlook, Word, Excel, PowerPoint, Teams), Zoom, and basic database skills required.
  • Strong knowledge of AP writing-style required.
  • Strong organizational skills required.
  • Ability to manage PR strategy and content, as well as relationships with media.
  • Ability to develop and manage marketing project plans and timelines. Management experience related to media and/or video production a plus.
  • Ability to blend technical writing skills with a familial, conversational tone, voice, and personality and to adapt writing style to target audience.
  • Ability to thrive in a professional, fast-paced, and team-oriented work environment while comfortable working independently as needed.
  • Ability to adapt quickly to changing priorities and operate effectively in a culture of rapid change.
  • Ability to infuse Jewish culture, values, traditions, and history, particularly relating to Israel, into his/her work.
  • Desire to contribute in a meaningful way to a growing and thriving non-profit business.
  • Must be able to pass a Level 1 background check.
  • Must be able to work off-shift hours, including nights and weekends, as needed.
Work Environment:

Position is eligible to work from home occasionally in accordance with Federation policies. When working from home, employee must follow all Federation policies and procedures, be available to other employees during Federation's normal business hours, not work from a public place, and coordinate with IT department to maintain appropriate computer equipment and connectivity.

Pay Rate:

In addition to benefits, the annual salary for this role ranges between $80k and $90k. We benchmark our salary ranges for new hires in relation to the role, level, and role location; however, we consider a multitude of factors, including relevant experience, skills, and education/training, to determine compensation within the identified range.

The Jewish Federation of Palm Beach County is an Equal Opportunity Employer.

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