Sales and Marketing Director

4 days ago


Westland, Michigan, United States Presbyterian Villages of Michigan Full time

Job Summary:

The Sales and Marketing Manager will be responsible for developing and implementing a comprehensive marketing plan to promote the Village's services and products. This includes overseeing lead generation, retention activities, and sales efforts to meet census goals.

Key Responsibilities:

  • Develop and implement a marketing plan to promote the Village's services and products
  • Oversee lead generation, retention activities, and sales efforts to meet census goals
  • Coordinate and communicate with internal marketing staff on sales activities and outreach
  • Identify, develop, or evaluate quarterly and annual marketing plan, strategy, and sales goals
  • Use sales forecasting or strategic planning to ensure the sale and profitability of product lines and services
  • Coordinate all lead generation and retention activities in accordance with the sales goals and marketing plan
  • Provide leadership in meeting and exceeding census goals
  • Develop and maintain a networking and target market CRM database of key decision influencers, target groups, events, media, and advertising costs per run

Requirements:

  • Bachelor's degree in Marketing or related field
  • Five years related experience required, experience in senior housing or related field preferred
  • Must be computer literate, able to use Microsoft Office Suite and sales tracking systems
  • Valid Driver's License
  • Knowledge of medical terminology preferred

About Presbyterian Villages of Michigan:

Presbyterian Villages of Michigan is a premier senior living services non-profit organization. We offer a range of services and products to support the needs of seniors, including independent living, assisted living, and skilled nursing care.

Why Work for Us:

We offer a competitive salary and benefits package, including medical, dental, vision, and 403b retirement savings plan. Our staff tell us they often leave work feeling good about the work they did and that they feel they personally make a difference here.



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