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Marketing Data Strategist

2 months ago

Houston Texas, United States Landry's Corporate Office Full time
Job Summary

We are seeking a highly skilled Data Insights Analyst to join our team at Landry's Corporate Office. As a key member of our marketing team, you will be responsible for analyzing and interpreting complex data sets to inform business decisions and drive growth.

Key Responsibilities
  • Develop and maintain advanced data analytics models to identify trends and opportunities for improvement
  • Collaborate with cross-functional teams to design and implement data-driven marketing strategies
  • Analyze customer behavior and preferences to inform product development and marketing initiatives
  • Design and implement data visualizations and reporting tools to communicate insights to stakeholders
  • Stay up-to-date with industry trends and best practices in data analytics and marketing
Requirements
  • Minimum 5-7 years of experience in data analytics or a related field
  • BA or BS degree in a quantitative field such as mathematics, statistics, or computer science
  • Advanced knowledge of data analytics tools and techniques, including SQL, Python, and R
  • Experience with data visualization tools such as Tableau or PowerBI
  • Strong analytical and problem-solving skills, with the ability to communicate complex ideas to non-technical stakeholders
Preferred Qualifications
  • Experience with marketing automation platforms and customer relationship management (CRM) systems
  • Knowledge of statistical analysis and machine learning techniques
  • Experience with data governance and quality assurance