Digital Transformation Leader for Personal Care/Ecommerce

5 days ago


Santa Monica, California, United States 24 Seven Talent Full time
About the Role

We are seeking a seasoned Digital Transformation Leader to drive our Personal Care and Ecommerce business forward. As a key member of our leadership team, you will be responsible for developing and executing strategies that leverage digital marketing, commerce, and technology to drive sustainable growth and profitability.

Key Responsibilities
  • Owning the Direct-to-Consumer (DTC) P&L and defining growth strategies for the brand.
  • Providing commercial strategy, tech stack management, performance marketing, CRM, customer service, and agency management to drive aggressive, sustainable, and profitable growth.
  • Building, managing, and driving all E-commerce functions, including programming strategy, performance marketing mix, infrastructure development, budgeting & forecasting, technology enhancements, product strategy, and digital customer experience.
Requirements
  • Long-term growth strategies with P&L ownership.
  • Developing strategic and tactical plans, including product planning, promotional programs, and larger roadmaps for growth while enhancing profitability for both DTC and Amazon.
  • Overseeing and optimizing performance marketing and paid media activities (specifically, conversion).
  • Driving first-class digital experiences across all touchpoints, aligned with brand positioning and experience framework.
  • Overseeing 360 performance marketing programs, including paid media, search, email & SMS marketing, affiliate marketing, and other emerging performance channels.
  • Amazon: overseeing Retail Media investments to drive growth, optimize profitability (ROAS).
  • Budget planning and forecasting, including annual P&L, budget, volumes, & sales goals.
  • Ensuring established growth plans and sales goals are met or exceeded.
  • Driving 3-year growth planning and forecasting for company's ecommerce channels.
  • Monthly P&L and profitability analysis to maintain healthy profit margins.
  • Regularly tracking and reporting on progress of sales goals and maintaining budget.
Salary Range:

$170,000 - $220,000 per year, depending on experience.



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