Digital Transformation Leader for Personal Care/Ecommerce
5 days ago
We are seeking a seasoned Digital Transformation Leader to drive our Personal Care and Ecommerce business forward. As a key member of our leadership team, you will be responsible for developing and executing strategies that leverage digital marketing, commerce, and technology to drive sustainable growth and profitability.
Key Responsibilities- Owning the Direct-to-Consumer (DTC) P&L and defining growth strategies for the brand.
- Providing commercial strategy, tech stack management, performance marketing, CRM, customer service, and agency management to drive aggressive, sustainable, and profitable growth.
- Building, managing, and driving all E-commerce functions, including programming strategy, performance marketing mix, infrastructure development, budgeting & forecasting, technology enhancements, product strategy, and digital customer experience.
- Long-term growth strategies with P&L ownership.
- Developing strategic and tactical plans, including product planning, promotional programs, and larger roadmaps for growth while enhancing profitability for both DTC and Amazon.
- Overseeing and optimizing performance marketing and paid media activities (specifically, conversion).
- Driving first-class digital experiences across all touchpoints, aligned with brand positioning and experience framework.
- Overseeing 360 performance marketing programs, including paid media, search, email & SMS marketing, affiliate marketing, and other emerging performance channels.
- Amazon: overseeing Retail Media investments to drive growth, optimize profitability (ROAS).
- Budget planning and forecasting, including annual P&L, budget, volumes, & sales goals.
- Ensuring established growth plans and sales goals are met or exceeded.
- Driving 3-year growth planning and forecasting for company's ecommerce channels.
- Monthly P&L and profitability analysis to maintain healthy profit margins.
- Regularly tracking and reporting on progress of sales goals and maintaining budget.
$170,000 - $220,000 per year, depending on experience.
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